Marketing Manager

Wellington College Independent School JakartaIndonesia; Tangerang Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

An international education institution in Tangerang Selatan, Indonesia, is seeking a marketing professional to enhance student enrolment through strategic communication and community engagement. This role involves leading marketing initiatives, maintaining message consistency, and building relationships within the community. The ideal candidate will execute marketing campaigns and ensure adherence to brand standards, offering a dynamic work environment focused on educational growth.

Responsibilities

• Own and deliver non-digital lead generation aligned with student enrolment targets.
• Own communication strategy and messaging direction across external and internal channels.
• Lead the planning and execution of key marketing initiatives.

Job description

Overview

Own and deliver non-digital lead generation aligned with student enrolment targets.

Drive qualified enrolment leads through:

• Marketing events (school events, open days, external fairs)
• Corporate, institutional, and education partnerships
• Community engagement initiatives
• Media exposure, PR, and reputation-building activities
• Build and manage strategic relationships with education partners, media, and relevant community stakeholders.
• Track lead sources and contribution to the enrolment pipeline in coordination with Admissions and Digital teams.

Responsibilities

• Marketing Communications & Messaging: Own communication strategy and messaging direction across external (media narratives, PR angles, social content direction—planning and guidance, collaboration execution) and internal (newsletters, parent communications, email campaigns, school-wide announcements).
• Ensure messaging clearly communicates the school’s value proposition, learning philosophy, and educational outcomes.
• Maintain consistency and clarity of messaging across all touchpoints for prospective and existing parents, corporate & community.
• Lead the planning and execution of key marketing initiatives, including integrated marketing campaigns, offline and online marketing events.
• Media placements, PR initiatives, and out-of-home (OOH) advertising.
• Translate strategy into clear execution plans, timelines, and briefs.
• Manage external vendors, partners, and agencies as required.
• Ensure strong cross-functional alignment with Marketing, Digital, Academic, Admissions, and Creative teams.

Governance & Quality Control

• Ensure all marketing activities comply with school brand standards and education-sector sensitivities.
• Review key communication materials before proceeding for stakeholder approval prior to release.
• Monitor campaign readiness, execution quality, and overall professionalism of outputs.