Marketing Lead (Jakarta, Indonesia)

Weshine; Daerah Khusus Ibukota Jakarta; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A fast-growing tech company in Jakarta is seeking a Marketing Lead to oversee extensive marketing strategies that will drive user acquisition and improve brand visibility. The ideal candidate will manage community engagement, analyze marketing performance, and lead creative direction for ads. This pivotal role involves coordinating content strategies across multiple platforms, ensuring campaigns resonate with target audiences and improve engagement rates. Strong analytics skills and a passion for gaming and tech are essential for success.

Qualifications

• Experience in leading marketing campaigns within the gaming or tech industry.
• Strong analytical skills to assess marketing performance.
• Proficient in social media and content creation.

Responsibilities

• Lead all marketing efforts and take full responsibility for success or failure.
• Design and execute user acquisition campaigns.
• Analyze audience behavior and build player personas.
• Improve brand visibility across digital platforms.
• Oversee content strategy for social media and ads.
• Coordinate creative production and manage contributors.

Skills

Data-driven marketing strategies

Community engagement

Content strategy management

Creative direction

Analytics and reporting

Job description

About the job Marketing Lead (Jakarta, Indonesia)

Salary Range: IDR 14.000.000 - 17.000.000 (Gross)

Weshine is hiring for our client (SoundBeats.io), a fast-growing Web3 entertainment and creator-tech company based in Hong Kong. SoundBeats empowers artists, gamers, and creators by combining AI, music, and gaming within an innovative blockchain ecosystem. The company turns licensed music into immersive, interactive gameplay experiences and allows creators to design and monetize beatmaps and game content. With access to a global music catalog and a powerful creation platform, SoundBeats is redefining how music and gaming intersect in the digital world.

Responsibilities

• Own and lead all marketing efforts from strategy to execution, taking full responsibility for the game's marketing success or failure.
• Drive downloads by designing and executing data‑driven marketing campaigns focused on user acquisition.
• Research and analyze our audience to build accurate player personas and understand user behavior across platforms.
• Improve brand visibility and make Soundbeats a recognized name across social media, content platforms, and gaming communities.
• Oversee content strategy for social media posts, video ads, influencer campaigns, and all external‑facing media.
• Lead creative direction for video ads: decide what content goes into ads, what changes are needed, and what visual/audio hooks will perform best.
• Analyze CPI, CTR, and other ad analytics, create reports, and suggest actionable improvements based on the data.
• Manage marketing budgets efficiently and allocate resources toward high‑performing campaigns and platforms.
• Increase community engagement by improving post reach, shares, reactions, and comment volume across platforms like Facebook, Instagram, Twitter, TikTok, Discord and etc.
• Continuously optimise marketing strategies based on performance insights, competitor research, and platform trends.
• Supervise and coordinate creative production. Manage artists, video editors, and other marketing contributors to ensure their output aligns with the overall marketing strategy. Set clear deadlines, assign tasks, and decide when and where content should be published. Take full responsibility for the planning, scheduling, and execution of all ad‑related creative materials from concept to final post, ensuring all deliverables are on time and optimised for maximum impact.
• Drive game improvement based on ad performance. Provide detailed reports on which video ads perform best and use these insights to suggest game adjustments that align with what works in marketing.