Marketing & KOL

Heura; Kelapa Gading Timur; On-site; IDR 334.504.000 - 501.757.000; Full time

Job summary

A leading marketing agency in Jakarta seeks a Marketing & KOL professional to manage KOL and affiliate programs. The ideal candidate will have experience in KOL Marketing or be a fresh graduate with a strong understanding of TikTok and Instagram trends. This full-time role requires excellent communication skills, the ability to track performance metrics, and creative problem-solving. Join a dynamic team focused on innovation and quality in the marketing industry.

Qualifications

• 1 year experience in KOL Marketing, Influencer Management, or Affiliate Marketing preferred, but fresh graduates are welcome.
• Strong understanding of TikTok & Instagram content trends.
• Capable of negotiating and communicating effectively with creators.

Responsibilities

• Manage end‑to‑end KOL and affiliate programs.
• Identify and recruit KOLs that match brand objectives.
• Track performance of KOL content and evaluate ROI.

Skills

KOL Marketing

Influencer Management

Affiliate Marketing

Data Analysis

Communication

Multitasking

Job description

At HEURA, innovation is at the core of our operations. We are dedicated to exploring new scent profiles and cutting‑edge production techniques to stay ahead of industry trends. Our recent focus on building a state‑of‑the‑art production facility showcases our commitment to growth and excellence.

Role Description

This is a full‑time on‑site role for a Marketing & KOL located in Kelapa Gading, Jakarta, Indonesia. The Marketing & KOL will be responsible for managing end‑to‑end KOL and affiliate programs.

Responsibilities

• Identify, shortlist, and recruit KOLs/creators that match the brand and campaign objectives.
• Manage end‑to‑end communication with KOLs: outreach, negotiation, briefing, timeline coordination, and deliverables.
• Create clear and structured KOL briefs aligned with campaign goals, key messages, and brand guidelines.
• Monitor creator content to ensure it meets quality standards, follows the brief, and is posted on schedule.
• Track performance of KOL content (views, engagement, conversions) and evaluate ROI.
• Operate and manage affiliate programs within TikTok Seller Center and Shopee Affiliate/Seller Center.
• Recruit, support, and maintain relationships with top affiliates.
• Monitor monthly affiliate performance: clicks, GMV, conversions, and commission tracking.
• Validate commission claims and ensure accuracy of data in TikTok/Shopee systems.
• Analyze data to identify high‑performing affiliates and optimize strategy.

Requirements

• Preferably with 1 year experience in KOL Marketing, Influencer Management, or Affiliate Marketing (fresh graduates are welcome to apply).
• Strong understanding of TikTok & Instagram content trends.
• Familiar with TikTok Seller Center and Shopee Seller Center operations.
• Able to negotiate rates and communicate effectively with creators.
• Analytical skills to evaluate performance data and conversion metrics.
• Comfortable working with spreadsheets, dashboards, and tracking tools.
• Excellent communication and interpersonal skills.
• Highly organized, detail‑oriented, and strong in multitasking.
• Proactive, fast learner, and able to work under pressure and tight deadlines.
• Creative thinking for campaign ideas and affiliate activations.
• Strong problem‑solving skills.