Marketing Communications Assistant Manager

Keraton at The Plaza; Jakarta Utara; On-site; IDR 507.700.000 - 846.167.000; Full time

Job summary

A luxury hotel in Jakarta seeks a Marketing Communications Assistant Manager to develop and implement marketing strategies and manage online sales initiatives. The successful candidate will be responsible for maximizing visibility through paid media and performance marketing campaigns. Qualifications include a Bachelor’s degree in Marketing, 3–5 years of experience in luxury hospitality, and strong SEO/SEM expertise. Excellent communication and analytical skills are essential for success in this dynamic role.

Qualifications

• 3–5 years’ experience in marketing and e-commerce, ideally in luxury hospitality.
• Strong expertise in SEO/SEM and paid advertising.
• Experience in budget management and cost control.

Responsibilities

• Develop and implement marketing and social media strategies to achieve business goals.
• Manage online sales initiatives to drive revenue and optimize customer journeys.
• Analyze performance data and provide actionable insights and reports.

Skills

SEO/SEM expertise

Paid advertising

Content creation

Campaign management

Analytical skills

Communication skills

Copywriting skills

Education

Bachelor’s degree in Marketing or Communications

Tools

Google Analytics

Meta Business Suite

Job description

Marketing Communications Assistant Manager - Keraton at The Plaza

• Develop and implement marketing and social media strategies to achieve business goals.
• Manage online sales initiatives to increase direct bookings, optimize customer journeys, and drive revenue.
• Plan and manage paid media, SEO/SEM, and performance marketing campaigns to maximize visibility and ROI.
• Analyze performance data, and provide actionable insights and regular reports
• Manage content creation, campaigns, and influencer collaborations to showcase the hotel’s unique experiences.
• Oversee annual online marketing budget, ensuring cost efficiency and effective allocation of resources.
• Assist Marketing Communication and PR and collaborate with Sales and F&B teams to align campaigns with promotions and key events.

Summary

• Develop and implement marketing and social media strategies to achieve business goals.
• Manage online sales initiatives to increase direct bookings, optimize customer journeys, and drive revenue.
• Plan and manage paid media, SEO/SEM, and performance marketing campaigns to maximize visibility and ROI.
• Analyze performance data, and provide actionable insights and regular reports
• Manage content creation, campaigns, and influencer collaborations to showcase the hotel’s unique experiences.
• Oversee annual online marketing budget, ensuring cost efficiency and effective allocation of resources.
• Assist Marketing Communication and PR and collaborate with Sales and F&B teams to align campaigns with promotions and key events.

Qualification

• Bachelor’s degree in Marketing, Communications, or related field.
• 3–5 years’ experience in marketing and e-commerce, ideally in luxury hospitality.
• Strong expertise in SEO/SEM, paid advertising, content creation, and campaign management.
• Proficiency in analytics and e-commerce tools (Google Analytics, Meta Business Suite, booking platforms).
• Excellent communication, copywriting, and visual storytelling skills.
• Experience in budget management and cost control.
• Creative, analytical, and results-driven, with a passion for luxury hospitality.
• Experience in a business hotel location will be an added advantage