KOL Specialist

MOVA; Indonesia; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading marketing agency in Indonesia is looking for a candidate to manage strategic communications and partnerships with media and KOLs. The role involves researching, selecting KOLs, leading influencer outreach, overseeing campaign briefings, and negotiating pricing for optimal campaign performance. Successful applicants will demonstrate strong communication skills and be adept at managing various influencer segments for effective integrated marketing campaigns.

Responsibilities

• Responsible for maintaining strategic communication and strong partnerships with media, KOL/influencer networks, and external agencies.
• Conducts ongoing research to analyze, shortlist, and select relevant KOLs across digital platforms.
• Leads influencer outreach to build, manage, and nurture a scalable network of KOLs.
• Oversees campaign briefing process to ensure clear guidelines aligned with brand messaging.
• Develops campaign schedule projections and ensures timely execution.
• Negotiates KOL pricing and contracts to secure optimal performance outcomes.

Job description

• Responsible for maintaining strategic communication and strong partnerships with media, KOL/influencer networks, and external agencies to support integrated marketing campaigns.
• Conducts ongoing research to analyze, shortlist, and select relevant KOLs across digital platforms based on audience fit and campaign objectives.
• Leads influencer outreach to build, manage, and nurture a scalable network of KOLs from various product segments.
• Oversees campaign briefing process to ensure influencers receive clear guidelines aligned with brand identity and messaging.
• Develops campaign schedule projections and ensures timely and accurate execution.
• Negotiates KOL pricing and contracts to secure optimal performance outcomes within budget.