Head of Marketing (Retail)

Monroe Consulting Group; Indonesia; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading luxury retail group in Indonesia is seeking a strategic and creative Head of Marketing to oversee comprehensive marketing activities. The ideal candidate should have a proven track record in senior marketing roles, particularly within luxury or lifestyle sectors. Responsibilities include developing marketing strategies, managing budgets, and leading collaboration with internal teams and external agencies. Fluency in English and Bahasa Indonesia is required.

Qualifications

• Proven track record in a senior marketing role, ideally within luxury, retail, or lifestyle industries.
• Strong leadership, communication, and stakeholder management skills.
• Strategic thinker with hands-on experience in both brand and performance marketing.
• Familiar with the Indonesian market and consumer behaviour.
• Fluent in English and Bahasa Indonesia.

Responsibilities

• Develop and lead the overall marketing strategy to support brand and commercial objectives.
• Oversee all marketing functions including brand campaigns, digital marketing, public relations, events, and CRM.
• Collaborate with internal teams, global brand principals, and external agencies to deliver consistent and impactful marketing initiatives.
• Drive omni-channel strategies to enhance customer engagement across online and offline platforms.
• Monitor market trends, consumer insights, and competitor activities to identify new opportunities.
• Manage the marketing budget, track performance, and report key metrics to senior leadership.

Skills

Leadership

Communication

Stakeholder management

Brand marketing

Digital marketing

Job description

Executive Search Monroe Consulting Group is hiring on behalf of our client, a leading group in the luxury retail industry. Our client represents a portfolio of iconic global fashion and lifestyle brands in Indonesia and is seeking a strategic and creative Head of Marketing to lead and oversee the company's full-spectrum marketing activities.

Key Responsibilities

• Develop and lead the overall marketing strategy to support brand and commercial objectives
• Oversee all marketing functions including brand campaigns, digital marketing, public relations, events, and CRM
• Collaborate with internal teams, global brand principals, and external agencies to deliver consistent and impactful marketing initiatives
• Drive omni-channel strategies to enhance customer engagement across online and offline platforms
• Monitor market trends, consumer insights, and competitor activities to identify new opportunities
• Manage the marketing budget, track performance, and report key metrics to senior leadership

Qualifications

• Proven track record in a senior marketing role, ideally within luxury, retail, or lifestyle industries
• Strong leadership, communication, and stakeholder management skills
• Strategic thinker with hands-on experience in both brand and performance marketing
• Familiar with the Indonesian market and consumer behaviour
• Fluent in English and Bahasa Indonesia