Head of Marketing

Travelingeropa group; Tangerang; On-site; IDR 300.000.000 - 400.000.000; Full time

Job summary

A leading travel company in Tangerang is seeking a Marketing Manager to develop and execute marketing strategies, drive revenue growth, and oversee digital marketing efforts. The ideal candidate will possess a Bachelor's degree and proven experience in the travel industry, showcasing strong skills in digital marketing and a strategic approach to sales. This role offers competitive salary and significant leadership opportunities as the company expands in the tourism sector.

Benefits

Competitive salary

Performance-based incentives

Direct collaboration with leadership

Qualifications

• Proven experience in the tourism/travel industry is mandatory.
• Demonstrated ability to drive revenue growth and sales performance.
• Experience in managing B2B marketing initiatives and partnerships.

Responsibilities

• Develop and execute end-to-end marketing strategies.
• Drive revenue growth by increasing qualified leads.
• Monitor and optimize CPL, ROAS, and lead quality.

Skills

Strong background in digital marketing

Creative and strategic thinking

Data-driven mindset

Excellent communication and presentation skills

Strong sales and commercial mindset

Education

Bachelor’s degree in Marketing, Business Management or related field

Tools

CRM systems

Meta Ads (Facebook & Instagram)

Google Ads

Job description

Company Overview

We are a fast-growing travel company with two core brands:

• TravelingEropa – experiential international trips for millennials & Gen Z
• KhasanahTravel – Umrah & religious travel with strong trust and community

Key Responsibilities

• Develop and execute end-to-end marketing strategies aligned with business goals
• Drive revenue growth by increasing qualified leads and supporting sales conversion
• Plan quarterly and annual marketing roadmaps
• Own and optimize digital channels:
  • Meta Ads (Facebook & Instagram)
  • Google Ads
• Drive consistent and high-quality lead generation
• Monitor and optimize CPL, ROAS, and lead quality
• Ensure strong integration between ads, content, and customer journey

Brand & Content Direction

• Oversee brand tone, storytelling, and visual consistency
• Organic content
• Paid campaigns
• Alumni/testimonial-based content
• Ensure marketing builds trust before conversion
• Lead and manage content creators
• Set clear targets, timelines, and performance expectations
• Improve team productivity and execution quality

CRM

• Ensure all leads are properly captured and tagged in CRM
• Manage lead sources and campaign attribution
• Collaborate with CS and Operations for smooth lead handover

Data, Reporting & Optimization

• Analyze marketing performance regularly
• Prepare clear reports on:
  • Leads
  • CPL
  • ROAS

Sales-Oriented Marketing

• Design campaigns that push sales and increase turnover
• Support Customer Service with high-quality leads
• Collaborate on promotions, seasonal campaigns, and limited-seat offers
• Identify, develop, and penetrate new market segments (B2C & B2B)
• Manage and grow B2B partnerships (corporate, communities, institutions, group travel, agencies)

Requirements & Qualifications

• Bachelor’s degree in Marketing, Business Management, Communications, or a related field
• Proven experience in the tourism / travel industry (mandatory), with a solid understanding of travel products, customer behavior, and seasonality
• Strong background in digital marketing, including paid advertising (Meta, Google), social media, content strategy, and performance marketing
• Strong sales and commercial mindset, with demonstrated ability to drive revenue growth, sales performance, and conversion, not just brand awareness
• Proven ability to design and optimize customer funnels (lead generation, nurturing, conversion, retention)
• Experience in developing, managing, and growing B2B marketing initiatives and partnerships (corporate clients, communities, institutions, agents, or group travel)
• Creative and strategic thinker with strong hands‑on execution skills
• Data‑driven mindset, capable of analyzing marketing metrics (CPL, ROAS, conversion rate, revenue contribution) and turning insights into actionable strategies
• Strong understanding of conversion‑driven marketing and customer journey optimization
• Demonstrated leadership experience, managing marketing teams or cross‑functional collaboration with sales, customer service, and operations
• Excellent communication and presentation skills, with the ability to clearly articulate strategies and results
• Ability to work in a fast‑paced, growth‑oriented environment and take ownership of outcomes
• High level of accountability, problem‑solving skills, and execution discipline

What We Offer

• Competitive salary aligned with experience and responsibilities
• Performance‑based incentives and bonuses, directly tied to measurable results such as revenue growth, sales performance, and marketing impact
• Additional performance bonuses for exceeding agreed targets and delivering exceptional business outcomes
• Opportunity to play a key leadership role in a rapidly growing multi‑brand tourism company
• Direct collaboration with the Founder and leadership team, with real influence on strategic decisions
• Long‑term career and financial growth opportunities as the company scales and expands into new markets