Ecommerce Ads Specialist

PT Bangunan Jaya Cemerlang; Daerah Khusus Ibukota Jakarta; On-site; IDR 500.333.000 - 833.890.000; Full time

Job summary

A leading advertising agency in Jakarta seeks an advertising specialist. Responsibilities include developing advertising strategies, managing campaigns across platforms like Shopee and Lazada, and optimizing ad performance. Candidates should have strong expertise in Shopee Ads and data analysis skills to drive effective advertising results.

Qualifications

• Strong knowledge of Shopee Ads, Lazada Sponsored Solutions, and Tokopedia TopAds tools.
• Proficiency in analyzing performance metrics using Excel, Google Analytics, or platform-specific dashboards.
• Expertise in A/B testing, keyword selection, and ad placement strategies.

Responsibilities

• Develop and implement paid advertising strategies.
• Create and manage ad campaigns, including setting budgets and monitoring performance.
• Identify underperforming ads and optimize strategies.

Skills

Strong knowledge of Shopee Ads

Strong knowledge of Lazada Sponsored Solutions

Strong knowledge of Tokopedia TopAds tools

Proficiency in analyzing performance metrics using Excel

Expertise in A/B testing

Strong verbal and written communication skills

Quick thinking and decision-making

Tools

Google Analytics

Job description

• Advertising Campaign Strategy：Develop and implement paid advertising strategies on Shopee Ads, Lazada Sponsored Solutions, and Tokopedia TopAds to drive traffic, conversions, and revenue.
• Campaign Setup and Management：Create and manage ad campaigns, including defining objectives, setting budgets, and monitoring performance metrics like ROI, CPC, CTR, and conversion rates.
• Performance Monitoring and Optimization：Identify underperforming ads and optimize ad copy, visuals, keywords, and targeting strategies to improve results.
• Collaboration and Coordination：Work closely with internal teams (e.g., content creators, graphic designers, and sales) to produce high-quality ad creatives.
• Reporting and Insights：Use data-driven recommendations to refine advertising strategies and achieve business goals.
• Platform Expertise:Strong knowledge of Shopee Ads, TikTok Ads Manager, and Tokopedia TopAds tools.

Requirements

• Platform Expertise:Strong knowledge of Shopee Ads, Lazada Sponsored Solutions, and Tokopedia TopAds tools.
• Data Analysis:Proficiency in analyzing performance metrics (e.g., ROI, CTR, and sales uplift) using Excel, Google Analytics, or platform-specific dashboards.
• Ad Optimization:Expertise in A/B testing, keyword selection, and ad placement strategies to enhance campaign efficiency.
• Strong verbal and written skills to present campaign insights and collaborate with cross-functional teams.
• Quick thinking and decision-making to address campaign issues or underperformance.