E-Commerce Sales Director

PT Alibarbar Industrial Indo; Jakarta Utara; On-site; IDR 666.222.000 - 999.334.000; Full time

Job summary

A global vape brand is seeking an experienced e-commerce manager in Jakarta to drive sales and profitability on Indonesian platforms. This role involves owning the P&L for key platforms, developing category growth strategies, and conducting data analysis to enhance business performance. The ideal candidate should have over 3 years of experience in e-commerce operations and a proven track record of delivering measurable growth. Strong English communication skills and leadership abilities are essential for success in this position.

Qualifications

• 3+ years of hands-on e-commerce operation experience in Indonesia, preferably in FMCG, 3C, or small appliances.
• Proven track record of managing a category and delivering business growth.
• Result-driven with strong problem-solving, leadership, and resilience.

Responsibilities

• Own P&L on key Indonesian platforms for sales and market share.
• Develop category growth strategies covering pricing and promotion.
• Conduct deep data analysis for actionable insights.
• Oversee store operations to maximize brand presence.
• Manage digital marketing budget and channels for growth.

Skills

Fluent English communication skills

Strong problem-solving abilities

Leadership skills

Data analysis

Result-driven mindset

Education

Bachelor's degree or above

Job description

Overview

ALIBARBAR is a global vape and nicotine-alternative brand redefining the modern vaping experience. From innovative disposable vapes to nicotine pouches and gums, ALIBARBAR delivers premium quality products designed for adults seeking safer, stylish alternatives. With a strong international presence and award-winning innovations like ICE ADJUST, the brand continues to lead in technology, design, and performance across global markets.

Job Responsibilities

• Own P&L on key Indonesian platforms (e.g., Tokopedia, Shopee), directly responsible for sales, profitability, and market share targets.
• Develop and execute category growth/recovery strategies covering pricing, promotion, and inventory.
• Conduct deep data analysis to derive actionable insights from sales trends, customer behavior, and competition.
• Oversee store operations (visuals, listings, page optimization) to maximize brand presence and conversion.
• Manage digital marketing budget and channels (platform ads, social media, KOLs) to drive ROI-focused growth.

Requirements

• Bachelor's degree or above. Fluent in English communication skills.
• 3+ years of hands‑on e-commerce operation experience in Indonesia, preferably in FMCG, 3C, or small appliances.
• Proven track record of independently managing a category and delivering measurable business growth/turnaround.
• Result‑driven with strong problem‑solving, leadership, and resilience.