Digital Marketing Specialist

PT. Kenko Sinar Indonesia; Jakarta Utara; On-site; IDR 15.000.000 - 25.000.000; Full time

Job summary

A leading digital marketing firm in Indonesia is looking for a Digital Marketing & E-commerce Specialist to manage digital advertisements and e-commerce operations. The role involves strategic planning and agency collaboration, ensuring optimal ROI from campaigns across various platforms like Shopee and Tokopedia. The ideal candidate has a minimum of 1 year of experience in digital marketing, a relevant degree, and proficiency in ad management tools. Join us to enhance our digital presence and market effectiveness.

Qualifications

• 1+ years of experience in Digital Marketing with a focus on Marketplace/E-commerce strategy.
• Familiarity with ad management platforms is necessary.
• Knowledge of stock/inventory management principles in e-commerce.

Responsibilities

• Collaborate with the Brand Manager on digital marketing strategy.
• Serve as the main contact for the Digital Marketing Agency.
• Manage digital ads strategy and budget allocation.
• Review and approve content created by the agency.
• Ensure product stock availability and price synchronization.

Skills

Managing digital ads

E-commerce operations

Communication skills

Leadership potential

Detail-oriented

Organizational skills

Education

Minimum S1 in Graphic Design, DKV, Marketing, or a related field

Tools

Meta Ads Manager

TikTok Ads Manager

Adobe Photoshop

Adobe Illustrator

Job description

Join our team as a Digital Marketing & E-commerce Specialist! We are looking for a proactive individual with at least 1 year of experience in managing digital ads and marketplace operations (Shopee/Tokopedia). You will play a crucial role in overseeing agency deliverables, optimizing ROI across all paid channels, and ensuring our promotional campaigns are perfectly synced with stock availability.

Key Responsibilities

Strategic Planning: Collaborate closely with the Brand Manager to define the overall digital marketing strategy and campaign direction.

Agency Collaboration: Serve as the main Point of Contact (PIC) for the Digital Marketing Agency; provide clear briefs, manage timelines, and ensure project deliverables meet brand standards.

Performance & Ad Management: Supervise and manage the strategy and budget allocation for all digital ads (Instagram Ads, TikTok Ads, and Marketplace Paid Ads). Ensure optimal Return on Investment (ROI) from advertising spend.

Quality Control (QC): Review and approve all content created by the Agency (visuals, copywriting, videos).

E-commerce & Operational Coordination: Coordinate closely with the E-commerce Operations/Admin team to proactively ensure product stock availability and price synchronization on Marketplaces (e.g., Shopee/Tokopedia) aligns with ongoing promotional and advertising campaigns.

Reporting: Analyze campaign performance data provided by the Agency and report key insights to the Brand Manager.

Education

Minimum S1 in Graphic Design, DKV, Marketing, or a related field.

Experience

Minimum 1 year in Digital Marketing with a strong focus on Marketplace/E-commerce strategy.

Technical Skills

Familiarity with ad management platforms (Meta Ads Manager, TikTok Ads Manager, Marketplace Ads).

Understanding of stock/inventory management principles in an e-commerce context.

Proficiency in design software (Adobe Photoshop/Illustrator) is a significant advantage.

Soft Skills

Excellent communication skills, strong leadership potential, detail-oriented, and highly organized.