Digital Marketing Officer

Swiss German University Asia (SGU); Tangerang; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading educational institution in Indonesia is seeking a Digital Marketing Specialist responsible for optimizing digital advertising campaigns across various platforms like Google Ads, Meta Ads, and TikTok Ads. The role includes managing the LinkedIn account for SGU's Master Program, creating high-converting landing pages, and enhancing the official website for optimal user experience. Candidates should have at least 1 year of experience in digital marketing and strong skills in WordPress and SEO. This position offers a dynamic environment to collaborate and drive digital strategies.

Qualifications

• Minimum 1 year of professional experience in Digital Marketing.
• Proficient in Meta Ads Manager, Google Ads Manager, TikTok Ads Manager.
• Strong understanding of digital advertising metrics, particularly for lead generation campaigns.
• Skilled in WordPress and Elementor for website and landing page management.
• Solid experience in social media management and content optimization.
• Strong knowledge and hands-on experience in GEO, SEO, and SEM strategies.
• Analytical mindset, detail-oriented, and results-driven.
• Able to work independently and collaboratively within a team.

Responsibilities

• Plan, manage, and optimize digital advertising campaigns across various platforms.
• Manage SGU’s Master Program LinkedIn account including content scheduling and performance optimization.
• Create and manage high-converting landing pages using WordPress and Elementor.
• Maintain and enhance SGU’s official website for content accuracy and user experience.
• Develop and execute GEO, SEO, and SEM strategies to improve search visibility.
• Monitor campaign performance and prepare regular marketing performance reports.
• Collaborate with internal teams to align digital strategies with institutional goals.

Skills

Digital Marketing

Meta Ads Manager

Google Ads Manager

TikTok Ads Manager

WordPress

Elementor

SEO

SEM

Social Media Management

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

Plan, manage, and optimize digital advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and other paid media platforms to drive high-quality lead generation.

Manage SGU’s Master Program LinkedIn account, including editorial planning, content scheduling, posting, analytics, and performance optimization.

Create, manage, and optimize high-converting landing pages using WordPress and Elementor to support digital advertising campaigns.

Maintain, update, and enhance SGU’s official website to ensure content accuracy, relevance, and optimal user experience.

Develop and execute GEO, SEO, and SEM strategies to improve search visibility, rankings, and overall digital performance.

Monitor campaign performance, analyze key metrics, and prepare regular digital marketing performance reports.

Collaborate with internal teams to align digital strategies with branding, admissions, and institutional goals.

Job Requirements

• Minimum 1 year of professional experience in Digital Marketing.
• Proficient in Meta Ads Manager, Google Ads Manager, TikTok Ads Manager, and other digital advertising platforms.
• Strong understanding of digital advertising metrics, particularly for lead generation campaigns.
• Skilled in WordPress and Elementor for website and landing page management.
• Solid experience in social media management and content optimization.
• Strong knowledge and hands‑on experience in GEO, SEO, and SEM strategies.
• Analytical mindset, detail‑oriented, and results‑driven.
• Able to work independently and collaboratively within a team.