Digital Marketing Assistant Manager

PT Lock & Lock Indonesia; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading home storage company is seeking a Product Marketing professional in Jakarta Utara to drive brand awareness and product positioning. The role involves developing marketing strategies, managing product launches, and collaborating with cross-functional teams. Candidates should hold a Bachelor's Degree in a relevant field and have 3–5 years of experience in product marketing within FMCG or retail industries.

Qualifications

• 3–5 years of experience in Product Marketing, Brand Management, or PR, preferably in FMCG, retail, or lifestyle/home-ware industries.
• Significant product marketing and development experience.
• Deep understanding of market trends and product lifecycles.

Responsibilities

• Conduct market and customer research to identify trends, insights, and opportunities.
• Develop go-to-market (GTM) strategies and manage product launches.
• Craft compelling product messaging and value propositions.
• Create marketing content including product descriptions and presentations.
• Collaborate with product, sales, creative, and PR teams.

Skills

Market research

Product marketing strategies

Messaging and positioning

Collaboration

Campaign execution

Education

Bachelor’s Degree in Marketing, Communications, Business, or a related field

Job description

About us

PT Lock & Lock Indonesia is a subsidiary of the global home storage and organisation brand, Lock & Lock. We are dedicated to providing high-quality, innovative products that simplify and enhance everyday living. With a strong presence in Indonesia and across Southeast Asia, we are a fast-paced, ambitious company committed to delivering exceptional customer experiences and driving sustainable growth.

About the role

The Product Marketing position at LocknLock Indonesia plays a pivotal role in driving brand awareness, product positioning, and market penetration. This role focuses on developing and executing product marketing strategies, ensuring product value communication, and strengthening the company’s brand presence in the market.

Job Descriptions:

• Conduct market and customer research to identify trends, insights, and opportunities.
• Develop go-to-market (GTM) strategies and manage product launches.
• Craft compelling product messaging, positioning, and value propositions.
• Create marketing content including product descriptions, sales collateral, case studies, and presentations.
• Enable the sales team with training and tools to drive conversions.
• Collaborate with product, sales, creative, and PR teams to ensure alignment.
• Plan and execute demand generation campaigns across multiple channels.
• Monitor product performance metrics (sales, customer acquisition, NPS) and optimize strategies.

Qualifications:

• Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• 3–5 years of experience in Product Marketing, Brand Management, or PR, preferably in FMCG, retail, or lifestyle/home-ware industries.
• Significant product marketing and development experience.
• Deep understanding of market trends and product lifecycles.
• Firm grasp of ways to develop strategic product marketing campaigns.
• Strategic thinker with a customer-first approach.
• Passionate about lifestyle, home, and kitchenware products is a plus.

LOCK&LOCK Co., Ltd. has been grown as a global company that exports its products to 113 countries worldwide. Over the decades, the company has established itself as one of the leading brands in comprehensive kitchen and houseware, providing unique and innovative products that make everyday living better for consumers.