Consumer Category Lead

Dana Indonesia; Jakarta Selatan; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading fintech company in Indonesia is seeking a Consumer Category Lead for Online Payment to develop and implement business and marketing strategies. The ideal candidate will have over 4 years of experience in fintech or payments, including at least one year in a leadership role. Responsibilities include growing the user base, managing partnerships, and driving strategic execution. Strong analytical and customer-centric skills are essential for this role, along with proficiency in English.

Qualifications

• 4+ years of experience in fintech, banking, or payments.
• At least 1+ year in a leadership or ownership role.
• Proficient in English with excellent communication skills.

Responsibilities

• Develop and implement business and marketing strategies.
• Manage relationships with internal and external stakeholders.
• Influence cross-functional teams to drive results.

Skills

Strategic Thinking

Analytical Skills

Customer-Centric Mindset

Partnership Management

Executional Excellence

Job description

About DANA

DANA is a leading Indonesian digital wallet platform committed to making every transaction simple, secure, and accessible. As a homegrown fintech company, we serve millions across Indonesia with cashless solutions—from payments and transfers to investments. We aim to build a trusted and inclusive financial ecosystem, driven by innovation, collaboration, and continuous learning.

Join us and be part of Indonesia’s digital transformation journey!

What We’re Looking For: Consumer Category Lead – Online Payment

We require a Consumer Category Lead to help us develop and implement comprehensive business and marketing strategies that align with company objectives and market demands.

What You Will Do

• Domain Knowledge: Strong understanding of online payments ecosystems (website and in-app purchase), including regulatory landscape, settlement processes, business model, and payment networks.
• Strategic Thinking: Ability to develop business and product strategies and translate them into actionable plans.
• Executional Excellence: Track record of growing userbase and business metrics through implementations of growth tactics and collaborations with partners.
• Leadership: Experience in managing people and driving cross-functional teams to get things done and influencing without authority.
• Analytical Skills: Ability to work with data, gather insights, build business cases, and make data-driven decisions.
• Partnership Management: Ability to manage relationships and negotiate with internal and external stakeholders to achieve mutual goals.
• Customer-Centric Mindset: Deep empathy for users and strong belief in solving real problems.

What You Will Need

• 4+ years of experience in fintech, banking, payments, digital wallets, user growth, or account management, with at least 1+ year in a leadership or ownership role.
• Experience working with APIs and integrations related to payments.
• Knowledge of online payments in other regions and global payment gateways.
• Prior experience in a fast-paced startup or scale-up environment.
• Proficient in English, excellent communication skills, both written and verbal, for internal and external stakeholder