Creative Lead

Baja Grosir; Tangerang; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A fast-growing multi-brand company operating in construction and digital commerce is seeking a senior-level creative lead to enhance brand identity and develop performance-driven ad creatives. In this unique role, you will work with the Founder/CEO, shaping the creative strategy across various industries. Ideal candidates will have 4–7 years of experience in creative roles, strong graphic design and video editing skills, and proven success in producing high-performing ad creatives. Attractive salary package based on experience and performance bonuses offered.

Qualifications

• Minimum 4–7 years experience in creative, branding, or advertising roles.
• Excellent visual sense and ability to define and maintain brand identity.
• Proven experience producing high-performing ad creatives for Meta/Google/TikTok.

Responsibilities

• Develop quarterly creative and marketing campaign ideas based on brand goals.
• Lead creative direction for ads, social content, website assets.
• Ensure all outputs meet brand standards and performance benchmarks.

Skills

Creative leadership

Graphic design

Video editing

Performance marketing

Strong communication skills

Tools

Adobe Suite

CapCut

DaVinci

Job description

We are a fast-growing multi-brand company operating in construction, building materials, and digital commerce. We are currently rebuilding our brand ecosystem and preparing for rapid expansion across physical and digital verticals. To accelerate this next phase, we are looking for a senior-level creative lead who can translate strategy into world-class brand identity, content, and performance-driven ad creatives.

This is NOT a typical corporate creative role; you will work directly with the Founder/CEO to shape the visual direction, creative strategy, and brand expression across multiple industries (construction, services, online brands).

Key Responsibilities

Creative Leadership & Strategy

Develop quarterly creative and marketing campaign ideas based on brand goals, market insights, and internal discussions.

Lead creative direction for ads, social content, website assets, brand identity, and sales materials.

Build and maintain cohesive visual identities for all brands.

Shape creative direction for all brand assets: digital, social, ads, packaging, activations.

Concepting & Copy + Visual Direction

Turn positioning, messaging, and offers into high-performing creative concepts.

Provide clear direction for visuals, storyline, scripts, and messaging.

Production Oversight & Execution

Lead the planning and execution of content calendars, brand campaigns, and product launches.

Direct as well as personally produce creative assets: graphics, videos, scripts.

Ensure all outputs meet brand standards and performance benchmarks.

Build and guide in-house creative team as the company grows.

Performance & Collaboration

Create high-converting creative concepts for Meta Ads, TikTok Ads, Google Display, and landing pages.

Collaborate with the CEO and digital marketing team for A/B testing and creative iteration.

Collaborate closely with Performance Marketing to Analyze creative performance

Requirements

Minimum 4–7 years experience in creative, branding, or advertising roles.

Excellent visual sense and ability to define and maintain brand identity.

Strong in graphic design & video editing (Adobe Suite / CapCut / DaVinci).

Proven experience producing high-performing ad creatives for Meta/Google/TikTok.

Experience leading creative projects end-to-end, not just executing tasks.

Strong communication and presentation skills.

Experience in online brands, multi-brand creative production, or performance marketing is a strong plus.

Nice-to-Have

Experience in D2C, e-commerce, construction, or service-based businesses.

Experience managing freelancers or small teams.

Knowledge of content trends (TikTok, Reels, YouTube).

Compensation

Competitive salary based on experience (Negotiable).

Performance bonus tied to campaign outcomes.

Opportunity to become a long-term key player in brand growth.