CONTENT STRATEGIC PLANNING | CONTENT CREATOR

PT Dwi Krafi Brands (LASKALA GROUP); Desa Ciranjeng; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A creative agency in Indonesia is seeking a talented Content Creator to develop innovative content ideas, manage production timelines, and analyze content performance. The ideal candidate will collaborate effectively with various teams to ensure brand consistency and storytelling quality, leveraging digital analytics tools to optimize strategies. This role requires strong creative thinking and organizational skills.

Qualifications

• Experience in developing creative ideas and content concepts.
• Strong skills in planning and overseeing production timelines.
• Ability to analyze content performance and use insights for improvement.

Responsibilities

• Develop creative ideas and content concepts aligned with brand objectives.
• Plan, organize, and oversee production timelines for content projects.
• Provide clear creative direction during production and shooting sessions.
• Analyze content performance to identify winning patterns.

Skills

Creative thinking

Time management

Content analysis

Collaboration

Tools

Digital analytics tools

Job description

CONTENT STRATEGIC PLANNING | CONTENT CREATOR

Develop creative ideas and content concepts aligned with brand objectives and audience insights.

• Conduct in-depth research on industry trends, consumer behavior, and competitor activities.
• Generate innovative and relevant content ideas with strong engagement potential.
• Translate marketing briefs into compelling visual and narrative concepts.
• Collaborate with graphic designer, photographer, and videographer to ensure cohesive creative execution.

2. Time Management

Plan, organize, and oversee production timelines to ensure content projects are executed efficiently and delivered on schedule.

• Develop realistic and structured timelines for all content creation processes.
• Oversee the entire workflow—from ideation, production, to publishing—ensuring deadlines are met.
• Prioritize tasks effectively, especially when handling multiple or urgent requests.
• Coordinate across teams to maintain productivity and quality standards simultaneously.

3. Execution & Production Oversight

Provide clear creative direction during production and shooting sessions to maintain brand consistency and storytelling quality.

• Guide talents, photographers, and videographers to align with brand tone and identity.
• Supervise the production process to ensure visual and narrative consistency.
• Offer constructive feedback during editing and post-production phases.
• Ensure every content output reflects the brand’s message, values, and personality.

4. Content Analysis

Analyze content performance to identify winning patterns and optimize future strategies.

• Use digital analytics tools (e.g., Instagram Insights, TikTok Analytics) to measure effectiveness.
• Identify high-performing content formats, storytelling angles, and audience engagement trends.
• Create performance reports and recommend data-driven improvements.
• Collaborate with the branding team to adjust content strategies based on insights and results.

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