Branding Manager

DC Group Capital Indonesia; Jakarta Utara; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading financial services firm in Jakarta Utara is seeking a Brand Manager to oversee brand strategy and campaigning. The role involves defining brand positioning, ensuring consistency across communications, and leading brand campaigns to reinforce trust and relevance. Ideal candidates will have at least 2 years of experience in brand management and a solid grasp of consumer psychology. Strong collaboration with internal teams and compliance on messaging is key. This position offers opportunities for significant impact on brand governance and reputation management.

Qualifications

• At least 2 years of experience as Brand Manager.
• Proven experience building and managing national-scale brands.
• Solid understanding of consumer psychology related to trust.
• Experience in brand governance and reputation management.

Responsibilities

• Own the brand strategy and positioning.
• Enforce brand consistency and approve brand communications.
• Lead cross-functional teams in branding efforts.
• Oversee brand campaigns from concept to execution.
• Define brand KPIs and conduct brand tracking studies.

Skills

Brand strategy understanding

National-scale brand management

Consumer psychology

Integrated Marketing Communication (IMC)

Crisis communication

Cross-functional collaboration

Job description

Brand Strategy & Positioning Ownership

• Own Dupoin’s brand strategy, including: Vision, Mission, Belief system, Positioning, Brand narrative
• Translate the master positioning into: Messaging frameworks, Campaign logic, Activation principles
• Define what Dupoin stands for — and what it refuses to be
• Output examples: Brand Constitution, Brand Narrative Playbook, Trust Messaging Matrix

Brand Governance & Consistency Control

• Enforce brand consistency across: Content, Creative, Activations, Partnerships, Media appearances
• Approve all brand-facing communications before release
• Maintain and update: Brand guidelines, Tone of voice, Visual identity rules
• Prevent brand dilution from: Sales pressure, Bonus-driven messaging, Aggressive performance marketing
• Act as the first line of defense against brand risk
• Ensure all messaging is: compliant, ethical, not overpromise
• Collaborate with PR, Legal, and Compliance on: Crisis preparation, Sensitive announcements, IPO-related communications
• Monitor brand sentiment, public discourse, and media narratives

Cross-Functional Leadership & Influence

• Report to: Marketing Director
• Align Branding with: Creative (execution quality), Partnership (brand fit & context), Sales (message discipline)
• Lead: content, social media, GEO/SEO, brand activations, events
• Educate internal teams on: Brand philosophy, Trust-first communication

Campaign & Activation Oversight

• Oversee brand campaigns from concept to execution
• Ensure all campaigns: Reinforce trust, Feel emotionally relevant, Are culturally appropriate
• Supervise Brand Activation Supervisor and Event Coordinator

Brand Research & Measurement

• Define brand KPIs: Awareness, Trust
• Conduct: Brand tracking studies, Competitor brand audits
• Convert insights into strategic refinement
• Report brand health to Marketing Director and Board

Decision Authority

• Approve or reject brand messaging
• Delay or stop campaigns that pose brand risk
• Enforce compliance with brand standards
• Escalate issues directly to Marketing Director

Requirements

• At least 2 years of experience as Brand Manager with strong understanding of brand strategy, positioning, and brand equity
• Proven experience building and managing national-scale brands
• Ability to translate brand strategy into clear messaging, campaigns, and activations
• Solid understanding of consumer psychology related to trust, safety, and risk
• Experience with Integrated Marketing Communication (IMC)
• Background in regulated industries (financial services, financial application, etc.) is a plus
• Understanding of IPO / public company branding and investor-facing narratives preferred
• Experience in brand governance, reputation management, and crisis communication
• Ability to develop and maintain brand guidelines and tone of voice
• Strong cross-functional collaboration and stakeholder management skills
• Able to clearly communicate brand decisions to non-marketing and senior teams