Brand Development Manager

PT Sumber Kosmetika Indah; Tangerang; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A beauty and personal care company in Tangerang is seeking a Marketing Professional to lead brand strategy development and oversee marketing campaigns. The ideal candidate has a Bachelor's degree in Marketing or related fields, coupled with at least 3 years of experience, preferably in the FMCG or beauty industry, and strong skills in digital marketing. This role offers an opportunity to drive brand visibility and innovation.

Qualifications

• Minimum of 3 years experience in a marketing capacity.
• Experience in FMCG or personal care/beauty is preferred.
• Proven ability to grow and manage brand innovations.

Responsibilities

• Develop comprehensive brand strategies and product concepts.
• Lead ideation and collaborate on product development.
• Manage marketing budgets and oversee campaigns.

Skills

Brand strategy development

Digital marketing

Communication skills

Problem-solving

Multitasking

Education

Bachelor Degree in Marketing, Business, Communications

Job description

Responsibilities

• Developing & Executing comprehensive brand strategy & development (translate consumer insights into brand concepts, products ideas, and innovation pipelines) to achieve business objectives
• Leading Ideation (from concept, packaging and positioning) & Collaborate with product development & packaging development to create products that deliver on the brand promise to launch new products
• Managing the budget and ensure optimal allocation for the go to market & commercial strategy
• Plan & oversee marketing campaigns (digital, event, PR) to promote brand visibility and engagement and monitor campaign performance metrics
• Creating communication & key message for each brand

Requirements

• A graduate of Bachelor Degree (preferably in Marketing, Business, Communications)
• At least 3 years of working experience in the same field, Experienced in FMCG, personal care / beauty industry is a plus
• Proven track record of successfully growing / managing brand and product innovation and experience in digital marketing and e-commerce strategies is a plus
• Excellent communication and interpersonal skills
• Skilled in creative, detail-oriented, possessing problem-solving and multitasking