Art Director – TAK Indonesia
Lead TAK Indonesia’s creative direction and content system, ensuring a consistent, premium brand experience across digital platforms, events, showrooms, and marketing collateral.
Responsibilities
- Translate HQ brand and creative guidelines into a coherent Indonesia creative system.
- Define and maintain Indonesia’s visual language, tone, and storytelling approach.
- Lead creative direction at local ownership level across: digital content and campaigns, content formats and storytelling for local channels, visual adaptation for events, exhibitions, showrooms, and community engagement, website visuals and UX (in collaboration with Digital Marketing / UX resources), marketing and sales collateral.
- Develop and maintain creative toolkits (templates, asset libraries, visual standards).
- Partner closely with Marketing & Communications to translate marketing objectives into strong creative concepts, ensuring creative output supports awareness, engagement, and conversion goals.
- Build and lead the content creation team (Graphic Designer, UX/UI Designer).
- Act as the final local quality gate for creative outputs before publication or production.
Leadership & Accountability Expectations
- Delegate creative execution but remain fully accountable for creative quality and consistency.
- Provide clear creative direction, standards, and review cadence without micromanaging.
- Coach designers to think in brand systems and storytelling, not just visuals.
- Intervene early when quality, consistency, or delivery discipline slips.
- Address persistent performance issues through coaching or PIP, not workaround or control.
Requirements
- Bachelor’s degree in Graphic Design, Visual Communication, Communication Design, or a related discipline. Additional training in branding, UX/UI, or digital design is an advantage.
- 7–10+ years in brand, creative, or art direction roles.
- Strong portfolio demonstrating brand systems and visual governance, not only individual designs.
- Experience delivering creative across both digital and physical touchpoints (e.g., digital, events, showroom, print).
- Proven experience leading and developing designers.
- Clear understanding of how creative supports marketing and commercial objectives.
- Experience in premium, design‑led, or B2B environments (architecture, interiors, materials, building products, lifestyle brands) is advantageous.
- Experience working within HQ‑led brand or creative governance frameworks.
- Working knowledge of UX/UI principles and digital conversion journeys.
- Besides Bahasa Indonesia, strong fluency in English is mandatory.
Location: Central Jakarta, Jakarta, ID