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7
10.06.2025
25.07.2025
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Role and Responsibilities:
Leading and finalising the Marketing Mix Modelling (MMM) framework
Refining and taking ownership of an A/B testing framework, ensuring rigorous experiment design and causal inference methodology.
Automating marketing analytics pipelines, especially around incremental measurement and experimentation.
Collaborating cross-functionally to support campaign evaluation across key platforms (e.g., Meta, Google).
Working hands-on with complex, incomplete data sets to extract meaningful insights on campaign performance.
Supporting ongoing projects in customer life cycle modelling and Lifetime Value (LTV) analysis.
Contributing to strategic decision-making by translating data into actionable insights for marketing and leadership teams.
Navigating the intricacies of working across third-party clients to ensure adaptability and broad marketing perspective.
Requirements
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.