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Client:

Better Placed Ltd - A Sunday Times Top 10 Employer!

Lancashire, United Kingdom

Other

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23.05.2025

07.07.2025

Our client is a fast-growing retailer looking for an experienced Marketing Manager to join their marketing & ecommerce team. The focus is on delivering a high-quality experience across online and offline channels for both B2B and B2C customers.

The successful candidate will be responsible for developing and executing lead generation activities targeting trade audiences—both online and offline—and driving new B2C customers to the site.

This includes increasing online sales, customer acquisition, and brand visibility across key trade and consumer sectors through digital and traditional marketing strategies.

• Develop and execute a lead generation strategy focused on trade customers
• Create marketing campaigns to attract new B2C customers
• Drive qualified trade leads through paid and organic channels, trade events, partnerships, and targeted outreach
• Oversee the online customer journey from awareness to conversion, ensuring a seamless experience that drives sales
• Plan and deliver campaigns to attract new customers via digital advertising, email marketing, SEO, and paid social media
• Lead offline customer recruitment through exhibitions, sponsorships, field sales support, and print advertising
• Manage the communications calendar, including newsletters, product updates, industry news, and offers across email and social platforms
• Coordinate content creation with content and design teams to ensure targeted and engaging messaging
• Identify, plan, and execute trade event participation, including shows, exhibitions, and networking events
• Implement print, radio, and out-of-home campaigns where appropriate to raise awareness and acquire trade leads in strategic regions or sectors

• Proven experience in B2B or Trade Marketing, along with B2C marketing
• Strong understanding of lead generation tactics, customer acquisition, and trade sales cycles
• Excellent copywriting and communication skills, with the ability to tailor messaging to trade audiences

For more information, please apply immediately.