Social Media and Communications Co-Ordinator

Yours Clothing; Peterborough; On-site; GBP 60,000 - 80,000; Full time

Job summary

A fashion retailer in the UK is seeking a Social Media and Communication Coordinator to enhance brand presence across platforms. Responsibilities include managing social media strategies, content creation, and executing campaigns. The ideal candidate should be a creative thinker with exceptional copywriting skills and proficiency in social media tools. This role offers benefits like a bonus scheme and employee well-being programs.

Benefits

Bonus scheme

Employee wellbeing and assistance programme

Retail discounts

Qualifications

• Creative thinker with strong abilities in content creation.
• Exceptional copywriting skills for various platforms.
• Proficiency in social media tools and analytics is essential.

Responsibilities

• Manage social media strategies across multiple platforms.
• Create engaging content in collaboration with marketing teams.
• Plan and execute campaigns to support marketing initiatives.
• Build relationships with online communities and influencers.
• Conduct market research to identify social media opportunities.
• Track and analyze metrics for performance reporting.

Skills

Creative thinking

Exceptional copywriting skills

Proficiency in social media platforms

Working knowledge of video & photography editing software

Commercial awareness

Job description

The Social Media and Communication Coordinator at AK Retail Group is responsible for managing and executing the company's social media strategy to enhance brand presence and engagement,

Yours Clothing is a retailer that provides the best value on the UK high street and internet for curvy customers. Along with our big and tall menswear brand, BadRhino, our Long Tall Sally brand and our most recent addition, PixieGirl Petites, the business is growing at pace to cater for non-standard sizes on the high street and online. Our continued success comes from our entrepreneurial thinking and listening to our customers to deliver fashion products at the right price. Our environment is fast paced, ever evolving and full of excitement. Yours Clothing continues to expand and become the number one plus size fashion retailer in the UK whilst continuing to develop our brands into new and exciting niche markets both in the UK and further afield.

Responsibilities

• Social Media Management: Develop, implement, and manage social media strategies across platforms like Instagram, Facebook, X, Threads, YouTube and TikTok. Schedule posts to ensure a consistent online presence and respond to comments and messages.


• Content Creation: Collaborate with the marketing, creative & paid socials teams to produce engaging content, including graphics, videos and UGC. Ensure content adheres to brand guidelines and maintains a cohesive look.


• Campaign Management: Plan and execute social media campaigns to promote new products, movements, trends and events. Align social media efforts with broader marketing campaigns.


• Community Engagement: Build relationships with online communities, influencers, and brand advocates. Organise and participate all influencer PR opportunities and content.


• Market Research: Stay updated with social media trends and conduct competitor analysis to identify opportunities. Provide insights and recommendations based on market research.


• Reporting and Analysis: Track and analyse social media metrics to measure campaign effectiveness. Prepare weekly performance reports and make data-driven adjustments.

Qualifications

• Creative thinker.


• Exceptional copywriting skills.


• Proficiency in social media platforms, tools, and analytics.


• Working knowledge of video & photography editing software's.


• Undeniable commercial awareness & a clear appreciation of SEO.

Benefits

• Bonus scheme


• Employee wellbeing and assistance programme


• Retail discounts