Jobs in Milton Keynes, United Kingdom

We are currently looking for a Marketing - GoToMarket Advisor for UK & IE, that will be at the forefront of some exciting evolutions on top of running our existing product lines – Special focus on Can‑Am 2WV and Off‑Road.

We are seeking a passionate marketer with a customer‑centric mindset and a solid understanding of what it takes to deploy consumer engagement strategies on the field and engage the network in activating local marketing initiatives.

The Marketing - GoToMarket Advisor will have the opportunity to collaborate with a large diversity of stakeholders within the regional organization, as well as with external agency partners.

In‑market consumer engagement planning and execution (50%): develop and execute an annual engagement plan to support local strategies and meet sales/profit goals for Can‑Am Off‑Road and Sea‑Doo.

• Lead tactical initiatives from the marketing plan.
• Support local strategic growth initiatives.
• Boost brand visibility through earned media and PR collaboration.
• Provide local content for regional storytelling.
• Ensure website content accuracy.
• Track, measure, and report results.
• Manage marketing budget.

Dealer Marketing (30%): advise and support the dealer network in building and executing local action plan enhancing consumer experience at dealership and driving retail effectiveness.

• Guide dealers in creating and executing marketing plans using BRP tools.
• Maximize Coop program benefits and implement corporate marketing claims.
• Drive dealers' digital transformation with Tier 3 digital solutions.

Market Monitoring (20%): fuel our retail machine getting closer to the market and creating agility in the decision process. Gather market trends and insights, and key quantitative and qualitative competitive information.

• Collect market trends, insights, and competitive data.
• Recommend Go‑to‑Market adjustments to maintain/gain market share.
• Act as in‑market product specialist and ensure team readiness.
• Approve promotional assets for dealer activations.
• Become the in‑market product specialist and ensure retail readiness of the team. Validate assets for promo activations at dealer level.

• Bachelor in Marketing, Business Administration or similar.
• Around 5 years of experience in Marketing.
• Knowledge of digital marketing is a plus.
• Affinity with the powersport/motorcycle/automotive industries preferred.
• Native English is a must, other language skills are a plus.
• Business Acumen: Align marketing strategy with field operations, understanding dealership realities.
• Go-Getter Attitude: Pragmatic, efficient, results-driven, and accountable.
• Collaborative Spirit: Inclusive, empathetic communicator, eager to build strong dealer partnerships.
• Matrix Environment: Skilled at cross‑functional collaboration in a matrix structure.

The role is based remotely in the UK. Occasional travel within UK & IE and to EMEA HQ (Switzerland). Travel can go up to 20% of the time depending on seasonality.