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Head of Lifecycle Marketing
Résumé du poste
A leading technology company is seeking a Head of Lifecycle Marketing to own and innovate the lifecycle marketing strategy, overseeing a team of marketers and designing multi-channel programs. The ideal candidate has a strong background in lifecycle marketing with proven analytical skills and experience in team management. This role offers the opportunity to make a significant impact on customer engagement and retention.
Qualifications
- Proven track record in lifecycle, CRM, or retention marketing.
- Expertise in customer lifecycle programs across multiple channels.
- Strong analytical skills to inform strategy.
Responsabilités
- Own the end-to-end lifecycle marketing strategy.
- Lead and mentor a team of lifecycle and CRM marketers.
- Design and optimize multi-channel lifecycle programs.
Connaissances
A company is looking for a Head of Lifecycle Marketing.
- Own the end-to-end lifecycle marketing strategy, from onboarding to retention, upsell, and advocacy
- Lead and mentor a team of lifecycle and CRM marketers, fostering a culture of innovation and accountability
- Design and optimize multi-channel lifecycle programs that drive measurable impact
- Proven track record in lifecycle, CRM, or retention marketing in a fast-paced environment
- Expertise in building and scaling customer lifecycle programs across multiple channels
- Strong analytical skills with a track record of leveraging data to inform strategy
- Experience managing and scaling high-performing teams with a focus on ownership
- Deep understanding of customer segmentation, messaging, and personalization at scale
* Le salaire de référence se base sur les salaires cibles des leaders du marché dans leurs secteurs correspondants. Il vise à servir de guide pour aider les membres Premium à évaluer les postes vacants et contribuer aux négociations salariales. Le salaire de référence n’est pas fourni directement par l’entreprise et peut pourrait être beaucoup plus élevé ou plus bas.