VP, Consumer Growth — Remote, Scale with Low CAC

Aios Medical (Fella Health); Remote; GBP 149,000 - 299,000; Full time

Job summary

A healthcare tech company in the UK is seeking a VP Consumer Growth. This role focuses on leading the growth strategy to profitably acquire 1 million customers by 2027, owning brand strategy and creative direction. Ideal candidates will have over 5 years of experience in a D2C environment with demonstrated growth at scale. The position offers a competitive salary of $200k-$400k annually, fully remote work, and comprehensive wellness benefits.

Benefits

Comprehensive medical insurance

Personal development budget

Gym and wellness budget

MacBook & work-from-home equipment

Qualifications

• 5+ years of experience leading growth at a high-growth D2C company.
• No healthcare experience required, but preference for high-growth startup understanding.
• Strong analytical skills and metrics-driven mindset.

Responsibilities

• Lead a team to develop a low-CAC growth engine.
• Own the brand strategy and creative direction.
• Manage ad campaigns and optimize conversion rates.
• Nurture leads through personalized customer journeys.

Skills

Growth strategy leadership

Brand strategy

Analytics and metrics-driven

Direct-response online ads expertise

Team-building of A-players

Job description

A healthcare tech company in the UK is seeking a VP Consumer Growth. This role focuses on leading the growth strategy to profitably acquire 1 million customers by 2027, owning brand strategy and creative direction. Ideal candidates will have over 5 years of experience in a D2C environment with demonstrated growth at scale. The position offers a competitive salary of $200k-$400k annually, fully remote work, and comprehensive wellness benefits.