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Business Director, Data Strategy & Insight

Job title: Business Director, Data Strategy & Insight

Group: Mindshare Worldwide

Team: Data Strategy & Analytics, Data Strategy & Insight

Reports to: Partner, Data Strategy & Insight

Mindshare is a global media agency designed to make media exciting, fun, and life-changing. For the last 20 years, our values of Speed, Teamwork, and Provocation have guided our 10,000 people who work with some of the world’s best brands and companies. Located in 116 offices across 86 countries, we are the largest media agency in GroupM, WPP’s media investment management arm, which is the #1 media holding group globally. Mindshare Worldwide is the headquarters for Mindshare based in London. We are a team of 400+ people, coordinating media campaigns for our global clients.

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund, and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development whilst you’re with us. There’s a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our attitude is reflected in our core values of Empathy, Energy, and Impact, which drive our people and our business. We want Mindshare Worldwide to be a place where everyone feels that they belong, everyone can be themselves and everyone has the same opportunities to develop their careers.

The Role

We are looking for a Business Director to join the Data Strategy & Insight team at Mindshare Worldwide. Our team is a data-agnostic team passionate about understanding people, taking a holistic view of the client consumer from brand planning through to activation, delivering actionable insights to our clients. This role requires a seasoned audience consultant, with proven experience of delivering marketing consulting projects with a strong hands-on audience strategy component, as well as client influencing at senior level.

The candidate will have the responsibility to help shape how audiences are defined, planned, and activated across the different markets for our key global clients. They will work closely with our senior client leads as well as local market Data and Insights leads to help structure the relationship with the clients at a local level and drive Data Strategy & Insight. They will need to be able to translate a client brief into a technical brief, work with experts and analysts to deliver solutions focused on applying strategic thinking to provide sound recommendations to clients.

The role will provide the candidate with the opportunity to apply their consumer, data, and analytics knowledge as well as marketing consulting skills across a wide range of clients, focused mainly on generating growth and improving marketing ROI. The topics are varied and challenging and can include areas such as consumer identification and growth, market sizing, competitor analysis, optimal resource allocation, and consultation on media deployment – including retail and digital media. The focus is on solving real business problems, supporting global senior C-suite level decision makers and clients’ business planning.

Responsibilities

• Accountability – As a Business Director, you will play a key role in shaping the overall functions strategy and the successful delivery of this.
• Liaise with senior management within our clients to support ongoing relationships and support their decision making in marketing.
• Act as a senior expert proposing the most appropriate solutions with support from Audience Strategists, Data Scientists, and other discipline experts.
• Work with the other non-analytical teams at Mindshare to help build best practice, and to coach our clients to deploy those to ensure they are implementing our Good Growth approach to Digital Media.
• Development of solid recommendations for clients, including back-up materials and face-to-face presentations.
• Create responses to briefs, which are often loosely defined and subject to repeated change.
• Locate and define new process improvement opportunities.
• Support team lead and company leadership in pitches and business development efforts.
• Training, guiding, and managing junior team members to support their career development.

Key Skills and Experience

• You should cover most or all of these elements, spiritually, if not in experience.
• You are recognised as a respected and inspirational leader and will bring fresh thinking to the insight or audience function. You are sought out as an expert within the wider agency and will build fruitful relationships with Business Directors, senior management, and the client.
• Impressive track record of devising Insights and Audience Strategies, implementing them and charting subsequent improved business performance.
• Extensive experience in hands-on research and insight, delivering bespoke research projects from beginning to end using quantitative and qualitative methodologies.
• Experience working with businesses which are made up of multiple business units and the complexity of how those businesses overlap from a search perspective.
• Addresses root causes behind issues, identifies patterns, comprehends big picture and long-term implications. A strategic thinker.
• High level of numeracy, familiarity with interpreting data and mathematical concepts.
• A curious nature with the desire to get under the skin of a problem. Excellent problem-solving skills.
• Good communication and influencing skills in professional environments (verbal, written & informal).
• Able to cope calmly in a fast-paced, client demand driven environment. Ability to multi-task on different projects under tight timeframes.
• Media Industry knowledge and ability to understand different types of media data.

Desired Skills and Experience

• Experience in FMCG sector will be desirable.
• Familiarity with different types of data sources such as social listening tools (e.g., Brandwatch), web traffic and search analysis tools (e.g., Similarweb), industry syndicated tools and data sources (e.g., TGI, Euromonitor).
• Experience working in a Global research or media planning and buying agency.
• Degree in Media, Economics, Business, Mathematics, Statistics or Engineering, or equivalent relevant experience.