UX/UI Designer

Digital Waffle; Birmingham; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

A leading UK digital platform is seeking a UX/UI Designer to enhance the digital experience across core platforms in Birmingham. This hybrid role requires strong user-centered design skills and experience in consumer digital environments. The ideal candidate will manage UI/UX design strategy, focusing on optimizing user journeys, and contribute to a scalable design system. Proficiency in Figma, Sketch, and Adobe XD are essential for success.

Qualifications

• Strong track record as a UX/UI Designer in a consumer-facing digital or e-commerce environment.
• History of designing to drive conversions, revenue, and engagement metrics.
• Compelling portfolio showcasing end-to-end web and product design processes.

Responsibilities

• Own the end-to-end UX/UI design strategy for key digital platforms.
• Strategically design features that optimise user journeys.
• Conduct and leverage user research and testing to inform design decisions.

Skills

User-centered design

Prototyping

Wireframing

Figma

A/B testing

Tools

Figma

Sketch

Adobe XD

Job description

A leading UK-based consumer digital platform that connects millions of families with unforgettable leisure experiences is searching for a highly commercial and user-centric UX/UI Designer. This is a pivotal role that will define and elevate the digital experience across the company's core platforms, which include a high-traffic public website, a premium membership product, and a B2C management system.

Job Details:
Job title - UX/UI Designer
Salary - up to £55K
Location - Birmingham (hybrid)

Responsibilities:

• Own the end-to-end UX/UI design strategy and execution for key digital platforms, ensuring a unified and consistent user experience.
• Strategically design features and flows that optimise user journeys from discovery through to transaction, directly supporting business growth targets.
• Champion a user-centred, accessibility-focused approach, conducting and leveraging user research and testing to inform and validate all design decisions.
• Produce high-quality wireframes, prototypes, and final design assets, actively contributing to and maintaining a scalable design system.
• Work closely with cross-functional teams (Product, Engineering, Marketing, Commercial) to ensure design aligns with technical feasibility and business objectives.

Experience:

• A strong track record as a UX/UI Designer in a consumer-facing digital or e-commerce environment.
• A demonstrable history of designing to drive conversions, revenue, and key engagement metrics-not just aesthetics.
• Expert in Figma, Sketch, Adobe XD
• Strong understanding of how to use analytics, user research, and A/B testing to iterate and refine designs continuously.
• A compelling portfolio showcasing end-to-end web and product design processes and outcomes.

If you are interested in this role, please email your CV and portfolio or follow the links to apply. We appreciate your interest, but due to the volume of candidates, we can only respond to those who are deemed suitable for the position.