Social Media Manager

THREADS; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

THREADS is seeking a Social Media Manager to lead and innovate within the luxury fashion space. This pivotal role involves overseeing a growing team and shaping the brand's social media strategy to engage Gen Z and millennial audiences effectively amidst rapid business growth.

Qualifications

• 6+ years working in social media.
• Luxury industry experience desirable.
• Excellent attention to detail regarding brand guidelines.

Responsibilities

• Oversee a team to manage social media output.
• Develop first-to-market content fitting the brand.
• Provide recommendations for crisis communication.

Skills

Social media management

Commercial acumen

Crisis communication

Consumer trends analysis

Tools

Social media management tools

Job description

As a social content first business, social media is core to the Threads marketing ecosystem. The Social Media Manager will play a pivotal role in our growing business as we scale fast to reach our next phase of business. As Social Media Manager you will oversee a team of 2 to develop our growing social community and manage our social media output across channels, delivering first-to-market best in class content that fits the Threads Styling brand. You are obsessed with social content and have a strong understanding of the global social media landscape. You deeply understand social media platforms, the algorithms and have connections with Meta, TikTok and Snapchat.

• A clear understanding of global social media trends that resonates with the Gen Z and millennial audience.
• Creative thinker with solid commercial acumen.
• Up-to-date with the luxury fashion brand landscape, fashion trends and designers.
• Up-to-date with hashtags and best practice social media techniques.
• Excellent knowledge of influencers and familiarity with working with PR to drive key social media metrics.
• In-the-know about consumer trends, specifically in the luxury and lifestyle sectors.
• Comfortable providing recommendations for crisis comms.
• Understanding of paid strategies across social platforms , including best metrics and KPIs to set in support of organic content strategy.
• Competency with social media management tools for reporting and analytics, scheduling, influencer management and social listening
• Ability to pivot quickly and stay calm under pressure

Technical Abilities

• Native use of social media platforms, specifically - Instagram, Tik Tok, Snapchat, Pinterest, YouTube, Facebook and Whatsapp.
• Excellent attention to detail, specifically when it comes to brand partner guidelines, copy and visual direction.

Abilities/Experience

• 6+ years working in social media
• An absolute obsession with and love of social content.
• Comfortable working as part of a hyper-growth business in a fast paced and ever-changing industry.
• Luxury industry experience is desirable.
• An ability to balance art and science delivering creative, first to market ideas that support commercial
• Champion a test and learn approach.
• Growth mindset and collaborative approach.