Shopper Marketing Manager - Tesco

Mondelez International; Uxbridge; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading multinational snack company is seeking a skilled professional to manage shopper marketing plans, ensuring effective execution and collaboration with key stakeholders. The role emphasizes agency relationship management and calls for experience in the fast-moving consumer goods industry, particularly with grocery customers. Ideal candidates will have a knack for analytical problem solving, organization, and a strong passion for innovative solutions. Join a dynamic team driver of marketing success.

Qualifications

• Experience in a fast-moving consumer goods industry.
• Experience in Shopper Marketing and Retail Media preferred.
• Customer and category knowledge is a distinct advantage.

Responsibilities

• Own shopper marketing plans and convert marketing campaigns.
• Manage agency relationships and build strong partnerships.
• Engage with key customer contacts to co-create marketing plans.
• Track and report activity versus plan with insights for improvements.

Skills

Analytical skills

Project management

Organizing and prioritizing

Problem solving

Customer and category knowledge

Job description

Overview

You own and manage our customer specific shopper marketing plans to deliver best in class, category leading execution ensuring our brands our visible, engaging and exciting our shoppers from sofa to store, priming, directing and converting them at point of purchase. You will liaise with a variety of key stakeholders both internally and externally, developing our plans, articulating the rationale and selling and negotiating media space and plans with customers and agencies.

Responsibilities

• Own our day-to-day shopper marketing plans, converting our marketing campaigns into shopper specific, customer aligned plans delivered through the right media channels to meet our campaign objectives
• Manage agency relationships, building strong relationships with our agency partners to build, decide and deliver effective and market leading plans
• Engage with our key customer contacts to co-create, and bring to life our shopper marketing plans aligned with their key objectives.
• Track, post-evaluate and report activity versus plan of all activity in customers and recommend improvements and key insights for future strategy development

Qualifications

• A desire to drive your future and accelerate your career and the following experience and knowledge:
• Experience in a fast-moving consumer goods industry with experience working with grocery customers preferred
• Experience in Shopper Marketing and Retail Media preferred
• Project management in a supply chain or commercial context
• Analytical skills
• Organizing and prioritizing
• Problem solving
• Finding new and innovative solutions
• Customer and category knowledge is a distinct advantage, Heaps of enthusiasm, positive, can-do attitude, tenacity, team player.

Job specific requirements

• Experience in Shopper Marketing and Retail Media preferred
• Experience in a fast-moving consumer goods industry with experience working with grocery customers preferred

Travel requirements

You will be required to travel to customer and agencies for relevant meetings (circa 2-3 times a month but more if required during busy periods)