Senior Product Marketing Manager | HR products

Deel; United Kingdom; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading SaaS company is looking for a Product Marketing Manager to drive go-to-market strategies for HR products. The ideal candidate will have 7+ years in product marketing, particularly in payroll or HR tech. Responsibilities include developing messaging, collaborating with sales, and conducting market analysis. Competitive pay and remote work options are offered.

Benefits

Stock grant opportunities

Flexible remote work

Additional perks based on employment status

Qualifications

• 7+ years of proven experience in product marketing in SaaS.
• Strong understanding of domestic payroll processes and compliance.
• Experience with Lifecycle marketing teams.

Responsibilities

• Develop and execute go-to-market strategies for HR products.
• Craft clear, compelling messaging for HRIS.
• Partner with Marketing to design multi-channel campaigns.
• Create enablement materials for sales teams.
• Conduct competitive analysis and customer research.

Skills

Product marketing experience

Understanding of payroll processes

Storytelling skills

Data analysis skills

Communication skills

Project management skills

Job description

Location

UK

Employment Type

Full time

Location Type

Remote

Department

S&M, Marketing, Product Marketing, Product Marketing & Enablement

Who we are is what we do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 6,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We are not just building software; we are creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $12 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

The Role:

Strategic Planning:

• Develop and execute go-to-market strategies for Deel HR products to support revenue and growth targets.
• Identify market opportunities and customer segments to drive product adoption.

Product Positioning & Messaging:

• Craft clear, compelling, and differentiated messaging for HRIS emphasizing its value in compliance, efficiency, and employee satisfaction.
• Collaborate with Product and Sales teams to align positioning with customer needs and competitive insights.

Campaign Development:

• Partner with Marketing and Growth teams to design multi-channel campaigns that generate demand and nurture prospects through the funnel.
• Measure and optimize campaign performance to ensure ROI.

Sales Enablement:

• Create enablement materials, including pitch decks, one-pagers, and case studies, to equip sales teams with tools to close deals.
• Train sales teams on product features, benefits, and competitive differentiation.

Market Insights:

• Conduct competitive analysis and customer research to inform product improvements and positioning.
• Track market trends and provide actionable insights to the Product team.

Cross-Functional Collaboration:

• Work closely with Product, Growth, Sales, and Customer Success teams to align strategies and initiatives.
• Advocate for customer needs and feedback in product development discussions.

Requirements:

• 7+ years of proven experience in product marketing in SaaS, ideally in payroll/HR tech
• Strong understanding of domestic payroll processes and compliance requirements is a plus.
• Exceptional skills in positioning, storytelling, and go-to-market execution.
• Experience working with Lifecycle marketing teams
• Data-driven mindset with the ability to analyze metrics and optimize campaigns.
• Excellent communication, presentation, and project management skills.
• Experience collaborating with cross-functional teams in a fast-paced environment.

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Some things you’ll enjoy

• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including optional WeWork access

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives. Deel will provide accommodation on request throughout the recruitment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at [e-mail] of the nature of the accommodation that you may require, to ensure your equal participation.

We do not include external automated tools in this refined description.