Senior Paid Media Manager 12M FTC

THG; City of Westminster; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading e-commerce firm is looking for an experienced Senior Paid Media Manager to lead and optimise paid media activities across various platforms. The ideal candidate will drive customer acquisition and revenue while focusing on digital excellence. Responsibilities include overseeing media management, optimising campaigns, and collaborating with brand teams. Key qualifications include strong PPC management experience and knowledge of Google Ads. This role offers comprehensive benefits, including generous leave policies and discounts on company products.

Benefits

25 days annual leave plus bank holidays

Enhanced maternity and paternity pay

Access to an on-site gym

Subsidised bus pass

Up to 50% staff discount on products

Qualifications

• Proven experience in PPC management, preferably in e-commerce or retail.
• Strong knowledge of Google Ads and automated bidding strategies.
• Ability to interpret complex data and formulate strategies.

Responsibilities

• Oversee and optimise paid media across Google Ads and other platforms.
• Manage budgets and provide insights on campaign performance.
• Execute strategies while mentoring paid media executives.

Skills

PPC management

Google Ads

Shopping campaigns

YouTube campaigns

Analytical skills

Stakeholder management

Tools

SA360

Performance Max

Microsoft Ads

Job description

We're looking for an experienced Senior Paid Media Manager to join our Paid Media team on a fixed‑term contract to cover maternity leave. This role will be responsible for leading and optimising our paid media activity across Search, YouTube and Demand Gen campaigns, driving customer acquisition, revenue, brand visibility and engagement whilst focusing on digital excellence in retail.

Responsibilities

• Oversee day‑to‑day management, optimisation, and reporting across Google Ads, SA360 and other relevant platforms.
• Use data‑driven insights to quickly iterate and methodically improve results day on day, week on week and month on month.
• Account management and optimisation: campaign structure, keyword research, keyword bidding, ad copy writing and testing, search content integration, related search strategies, landing page testing, and any other core capability required to maximise results, drive volume and hit targets.
• Work closely with other paid channels, building and executing campaigns across search, video and Demand Gen to drive awareness, consideration and conversion.
• Oversee the full digital campaign lifecycle – from strategy and planning through implementation and optimisation to reporting and learnings, ensuring campaigns are executed to the highest standard and delivered against business objectives.
• Manage budgets effectively, ensuring efficient spend across all channels and forecasting of daily, monthly and yearly budgets.
• Deliver regular insights on campaign performance and KPIs to inform trading and marketing decisions.
• Test new campaign formats, audience strategies and creative approaches to stay ahead of industry changes.
• Partner with Trade, Merchandising, Buying and Brand teams to align campaigns with promotional calendars and brand priorities.
• Mentor paid media executives and manage platform partner relationships.

KPIs

• Global paid media performance, measured against COS%, NC and GP.
• Delivery of strategy across all relevant platforms and surfaces.
• Reporting on performance, transparent communication back to the trading, buying and management teams.
• Driving better revenue volumes within COS% targets, acquiring more new customers within CAC targets.

Qualifications

• Proven experience in PPC management, ideally within e‑commerce or retail.
• Strong knowledge of Google Ads, Microsoft Ads, Shopping and YouTube campaigns, and automated bidding strategies.
• Experience with Performance Max and SA360 highly desirable.
• Analytical mindset with the ability to interpret complex data and translate it into strategy.
• Strong stakeholder management and communication skills.
• Ability to work in a fast‑paced, trading‑led environment with multiple priorities.
• Passion for beauty, retail and digital trading is a benefit.

Benefits

• 25 days annual leave plus bank holidays.
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12 months.
• Access face‑to‑face and virtual appointments with our in‑house GP.
• Access our in‑house CBT therapist.
• Access our 24/7 Employee Assistance Programme (EAP) which is provided by Bupa.
• State‑of‑the‑art on‑site gym.
• Access to our on‑site physio.
• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Subsidised bus pass from Manchester City Centre to our ICON office.
• Up to 50% staff discount on THG brands.
• On‑site staff shop and barber.
• Refer a colleague and receive up to £1,000 when they pass probation.

THG is proud to be a Disability Confident and Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.