Senior Marketing Manager

Anthem Consulting; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

An international law firm in London is seeking a Senior Marketing Manager to lead their brand and marketing initiatives. Responsibilities include developing brand strategy, spearheading content strategy, and collaborating with various teams. The ideal candidate should have significant marketing experience in a professional services environment, particularly in a law or accounting firm. This role supports a hybrid working model.

Qualifications

• Significant marketing communications experience within a professional services environment.
• Experience in a major law or accounting firm preferred.
• Ability to influence and persuade in a friendly and collaborative environment.

Responsibilities

• Develop the firm’s brand strategy and align marketing with business goals.
• Spearhead the firm’s content strategy.
• Collaborate with practice groups to develop marketing strategies.

Job description

Senior Marketing Manager role – new role in highly well-known international law firm leading on the firm’s brand and marketing. Hybrid working.

This international law firm is top of its game in the TMT space, working with a host of international blue-chip clients in the sector. The marketing and business development team is a close-knit group with a great culture. This is a newly created Senior Marketing Manager role where you will be responsible for leading the firm’s brand and marketing initiatives.

Specifically, this will include:

1. Developing the firm’s brand strategy and ensuring that marketing aligns with the firm’s brand and business goals;
2. Spearheading the firm’s content strategy;
3. Collaborating with practice and sector groups to develop their marketing strategies, providing advisory support;
4. Leading firmwide and sector/practice-specific integrated campaigns and other marketing activities;
5. Providing tools and guidance to the international in-country teams;
6. Overseeing the firm’s social media strategy;
7. Participating in special projects, particularly around marketing software implementation;
8. Reporting and measurement;
9. Leading a small team.

You should have significant marketing communications experience within a professional services environment, ideally within a major law or accounting firm. Being a team player and the ability to influence and persuade are key in this friendly and collaborative environment.

If you are interested in applying for this role, please contact Frosso Miltiadou at [e-mail] or call her on 07976 659 170.

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