Senior Data Analyst - CRM

Wise; Greater London; Hybrid; GBP 60,000 - 75,000; Full time

Job summary

A leading global technology firm in Greater London is hiring a data analyst for its CRM Analytics team. You'll leverage data to drive lifecycle marketing capabilities, collaborating with cross-functional teams to enhance customer engagement strategies. This role requires strong SQL skills, experience in marketing analytics, and the ability to communicate complex analyses. The competitive salary ranges from £60,000 to £75,000, complemented by hybrid working and paid sabbatical opportunities.

Benefits

Company Restricted Stock Units

Paid annual holiday and sick days

6 weeks paid sabbatical after 4 years

Qualifications

• Proven experience in marketing analytics, especially in CRM or lifecycle domains.
• Strong technical skills in SQL for data manipulation.
• Experience with data modeling and visualization tools.

Responsibilities

• Translate complex business questions into analytical frameworks.
• Evaluate campaign performance and customer segmentation.
• Measure campaign effectiveness with advanced testing methodologies.
• Develop dashboards to track key CRM metrics.
• Collaborate to ensure data integrity and define new initiative requirements.
• Enhance targeting strategies with customer segmentation models.
• Contribute to CRM analytics strategy and measurement framework.

Skills

Analytical thinking

SQL proficiency

Data visualization

Python or R programming

Experimental design

Communication

Tools

Snowflake

dbt

CRM platforms

Job description

Company Description

Wise is a global technology company, building the best way to move and manage the world’s money.
Min fees. Max ease. Full speed.

Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money.
For everyone, everywhere.

More about our mission and what we offer.

Job Description

We are seeking an experienced data analyst to join our CRM Analytics team, supporting both Personal and Business customer segments. As a key member of the Marketing Analytics organisation, you will report to the Senior Manager of CRM Analytics and play a critical role in driving our lifecycle marketing capabilities through rigorous data analysis and actionable insights.

This is a high-impact role where you'll collaborate closely with our CRM, Product, Data Science, and Growth teams. You will help define and execute the measurement framework for CRM initiatives, ensure data quality is top-notch, and provide analytical expertise to truly optimise customer engagement strategies. Your work will directly influence how we acquire, engage, and retain customers by building and running data-driven CRM programs.

Key Responsibilities:

• Translate complex business questions into clear analytical frameworks, delivering insights that directly drive strategic decisions.
• Design and execute in-depth analyses to evaluate campaign performance, customer segmentation, and engagement patterns across the customer lifecycle.
• Apply advanced testing methodologies (A/B testing, incrementality) to measure and significantly improve the effectiveness of CRM campaigns.
• Develop and maintain critical dashboards and reporting tools that track key CRM metrics and provide actionable insights for marketing teams.
• Collaborate closely with Analytics Engineering, CRM technology, and Product teams to ensure data integrity and help define requirements for new initiatives.
• Build and optimise customer segmentation models to enhance targeting and personalisation strategies.
• Contribute to the development of the overall CRM analytics strategy and measurement framework.

Required Qualifications:

• Proven, hands‑on experience in marketing analytics, specifically within CRM or lifecycle marketing domains.
• You’ll need a strong technical skillset, especially advanced SQL proficiency to handle complex data manipulation in a modern data warehouse (like Snowflake).
• Experience with data modeling (dbt) and visualisation tools to create insightful and easy‑to‑digest dashboards and reports.
• Comfortable with a programming language such as Python or R for data analysis.
• Solid understanding of experimental design and statistical testing methodologies.
• Excellent communication skills with the ability to translate complex analyses into clear, actionable business recommendations.
• Experience working cross‑functionally with marketing and product teams.

Preferred Qualifications:

• Knowledge of marketing automation platforms and CRM tools.
• Familiarity with various customer segmentation techniques and personalisation frameworks.

What do we offer:

• Salary: £60,000 - £75,000
• Company Restricted Stock Units
• Numerous great benefits in our London office

Key benefits:

• Hybrid working
• Paid annual holiday, sick days, parental leave and other leave opportunities
• 6 weeks of paid sabbatical after 4 years at Wise on top of annual leave

Additional Information

For everyone, everywhere. We’re people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We’re proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it’s like to work at Wise visit Wise.Jobs.

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