Senior Customer & CRM Analyst (Marketing)

RVU Co UK; City Of London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading tech company in London is seeking a Senior Customer & CRM Analyst to drive data-driven decision-making within the marketing team. Key responsibilities include understanding and optimising marketing channels, enhancing customer journeys, and providing insights. The role requires proficiency in SQL and experience in CRM analytics. This position offers a hybrid work model and various employee benefits.

Benefits

10% discretionary yearly bonus

Hybrid working approach

Employer matching pension contributions up to 7.5%

£300 Work from Home budget

25 days holiday + 2 days My Time

Private medical cover

Free gym access

Qualifications

• Proficiency in SQL is essential; we also use Python for automation.
• Experience in a CRM or Customer focused analytical role.
• Strong communication skills for project scoping and results dissemination.

Responsibilities

• Drive decision-making by using data.
• Understand and optimise marketing channels.
• Collaborate with marketing teams for informed decisions.

Skills

Proficiency in SQL

Experience in CRM or Customer focused analytical role

Communication skills

Experience with Tableau

Experience building operational & financial models

Strong prioritisation and urgency

Tools

Google Sheets

BigQuery (SQL)

Tableau

Python

Job description

Senior Customer & CRM Analyst (Marketing)

Department: Data & Analytics

Employment Type: Full Time

Location: London

Description

Hybrid: Tuesdays and Thursdays in our London office

At Uswitch, our goal is to be the UK’s favourite way to choose and manage home‑life essentials – from broadband and mobiles to energy and insurance. As we continue to grow and expand our services, we are looking for talented individuals who share our passion for making a positive impact on people’s lives. If you want to be part of a team that is transforming the way consumers navigate their household services, we would love to hear from you.

The role: As a Senior Customer & CRM Analyst, your input will be crucial in driving decision‑making. We strive to simplify some of the most complex and daunting consumer marketplaces, to improve the lives of our customers. We give millions of people the information required to save thousands of pounds per year by helping them make more informed decisions about their utility bills and finance products at the right time.

We answer questions like:

• How do we most effectively let customers know when they could be switching to a better deal?
• How can we deepen our understanding of our customers to improve their experience with our marketing?
• How do we identify and prioritise what currently matters most to each segment of our customer base?

You will be the voice of our data – using it to influence and guide strategy, as well as identifying opportunities that may benefit the business. All our analysts work across the business verticals on a broad range of challenges and, though you will start as a Marketing Analyst, you will have the opportunity to work on different challenges, projects and teams throughout your time with RVU.

What you’ll be working on

You’ll join our Marketing Analytics team – a team looking to understand and optimise all marketing channels from the effectiveness of Above The Line/Brand to improving the efficiency of key conversion drivers such as Paid Search.

Our ambition? To build a best‑in‑class customer experience. And you’ll play a leading role in helping us to achieve it by enabling us to understand our customers better, harnessing data and discovering insight across all our touch‑points, campaigns and marketing activity.

Using tools and databases including Google sheets, BigQuery (SQL), Tableau, and Python you’ll tackle intriguing and exciting problems that we’re only just starting to understand, in order to:

• Deepen our understanding of CRM programmes and how to, in partnership with the wider marketing and marketing analytics team, optimise the customer journey
• Collaborate with and influence the relevant marketing team members to make more informed data‑guided decisions
• Monitor, report and diagnose trends in KPIs, automating wherever possible, and proactively finding risks and opportunities
• Development of analytical tools and models to improve our analytical capabilities

What we're looking for

• Proficiency in SQL is essential; we also use Python for automation, modelling and experimentation, if you’re not an expert yet, we’ll help you get there
• As a Senior Analyst, you have experience in a CRM or Customer focused analytical role
• Communication skills; scoping projects, disseminating results and instilling confidence in your work with key internal stakeholders of varied backgrounds
• Experience in using analytical and data BI tooling such as Tableau (Git, dbt – nice to haves)
• Experience building complex operational & financial models, synthesising recommendations, and presenting to senior executives
• Strong prioritisation and urgency; understanding that not every task is urgent, but every day is

Our commitment to you: At RVU, we are dedicated to developing valuable, inclusive, and user‑friendly products and services that deliver positive outcomes for all of our customers. To achieve this it’s essential that our teams reflect the diverse range of people in our community. We believe in being the change we wish to see in the world, by embracing our differences and holding ourselves accountable to being open and inclusive teammates and wider community members.

What we offer

• 10% discretionary yearly bonus and yearly pay reviews (based on RVU and personal performance)
• A hybrid working approach with 2 in‑office days per week and up to 22 working days per year to “work from anywhere”
• Employer matching pension contributions up to 7.5%
• A one‑off £300 “Work from Home” budget to help contribute towards a great work environment at home
• Excellent maternity, paternity, shared parental and adoption leave policy, for those key moments in your life
• 25 days holiday (increasing to 30 days) + 2 days “My Time” per year
• Private medical cover, critical illness cover, dental plans and employee assistance programme
• Free gym access
• Employee discounts programme
• A healthy learning and training budget to support your development
• Electric vehicle and cycle to work schemes
• Regular events – from team socials to company‑wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected

*As a tech company who strives to get better every day, we use Metaview during the interview processes for note taking purposes. This records and transcribes interviews so the interviewer can fully focus on your conversation, rather than writing. This has no bearing on the assessment of you as a candidate and you can opt out at any time. Just let us know.