Senior Campaign Manager, EMEA

Recorded Future; London; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading intelligence company in London is searching for a Senior Campaigns Manager to drive integrated marketing efforts across EMEA. The ideal candidate will have extensive experience in B2B marketing and a strong background in cybersecurity. Responsibilities include developing ABM strategies and leading cross-functional campaign teams to enhance brand awareness and pipeline growth.

Benefits

Diverse work environment

Opportunities for career growth

Flexibility for accommodations

Qualifications

• 8+ years of B2B marketing experience with 5+ years in campaign management roles.
• Proven track record in cybersecurity, technology, or software marketing.
• Experience managing campaigns at scale and complex sales cycles.

Responsibilities

• Lead integrated marketing campaigns across EMEA.
• Design and implement account-based marketing strategies targeting enterprise accounts.
• Manage cross-functional teams for campaign execution.

Skills

B2B marketing

Campaign management

Account-based marketing (ABM)

Cybersecurity marketing

Analytical skills

Education

MBA or advanced degree in Marketing

Tools

CRM systems (Salesforce)

Marketing automation platforms (Marketo, HubSpot)

Job description

With 1,000 intelligence professionals, over $300M in sales, and serving over 1,900 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company!

Position Overview

We are seeking an experienced Senior Campaigns Manager to lead integrated marketing campaigns across EMEA. This role will drive demand generation, brand awareness, and pipeline growth through strategic campaign development, execution, and optimisation. The ideal candidate combines creative campaign thinking with analytical rigor and has a proven track record of success in B2B cybersecurity marketing.

Key Responsibilities

• Develop and execute comprehensive integrated marketing campaigns aligned with EMEA business objectives and sales targets
• Design and implement account-based marketing (ABM) strategies targeting high-value enterprise accounts and key prospects
• Create annual and quarterly campaign calendars that support pipeline generation, brand awareness, and customer engagement goals
• Collaborate with product marketing, sales, and regional teams to ensure campaigns address market needs and buyer personas
• Define campaign messaging, positioning, and value propositions that resonate with cybersecurity decision-makers across different account tiers

Campaign Execution & Management

• Lead cross-functional campaign teams including creative, digital marketing, events, and sales development
• Execute personalised ABM campaigns for named accounts, working closely with sales teams to coordinate account-specific messaging and touchpoints
• Coordinate multi-channel campaign execution across digital, webinars, email, social media, and traditional channels
• Manage campaign budgets, timelines, and resource allocation to maximise ROI across both broad-reach and targeted ABM initiatives

Performance Analysis & Optimisation

• Establish KPIs and success metrics for all campaigns, including pipeline contribution, lead quality, revenue attribution, and ABM account engagement
• Track ABM-specific metrics such as account penetration, deal velocity, and multi-stakeholder engagement within target accounts
• Conduct regular campaign performance reviews and implement data-driven optimisations
• Provide detailed reporting and insights to executive leadership on campaign effectiveness, market trends, and ABM program ROI
• A/B test creative elements, messaging, and channels to continuously improve performance across both broad campaigns and account-specific initiatives
• Stay current on cybersecurity market trends, competitive landscape, and buyer behaviour patterns
• Identify new campaign opportunities and channels to reach target audiences
• Develop innovative campaign concepts that differentiate Recorded Future in the market
• Partner with analyst relations and thought leadership teams to amplify campaign impact
• Manage and mentor a team of campaign marketing professionals
• Foster a culture of creativity, accountability, and continuous learning
• Support professional development and career growth of team members

Required Qualifications

Experience & Background

• 8+ years of B2B marketing experience with 5+ years in campaign management roles
• Proven track record in cybersecurity, technology, or software marketing
• Experience managing campaigns at scale and complex sales cycles
• Demonstrated success with account-based marketing (ABM) programs, including account selection, campaign personalization, and sales-marketing alignment
• Experience working with enterprise accounts and multi-stakeholder buying committees

Technical Skills

• Expertise with marketing automation platforms (Marketo, HubSpot, and ABM platforms (6sense)
• Proficiency with CRM systems (Salesforce)
• Strong understanding of digital marketing channels, SEO/SEM, and social media marketing
• Experience with account-based marketing (ABM) strategies, tools, and measurement frameworks

Preferred Qualifications

• MBA or advanced degree in Marketing, Business, or related field
• Experience in threat intelligence, cybersecurity, or related technology sectors
• Background with enterprise or mid-market B2B sales cycles
• Certification in marketing automation platforms or digital marketing
• Experience multi-regional campaign coordination

Why should you join Recorded Future? Recorded Future employees (or “Futurists”), represent over 40 nationalities and embody our core values of high standards, inclusion, and ethical behavior. Our dedication to empowering clients with intelligence to disrupt adversaries has earned us a 4.8-star user rating from Gartner and more than 45 of the Fortune 100 companies as clients.

Want more info? Blog & Podcast : Learn everything you want to know about the world of cyber threat intelligence; LinkedIn, Instagram & Twitter : What’s happening at Recorded Future; The Record : The Record is a cybersecurity news publication; Timeline : History of Recorded Future; Recognition : Check out our awards and announcements

We are committed to maintaining an environment that attracts and retains talent from a diverse range of experiences, backgrounds and lifestyles. By ensuring all feel included and respected for being unique and bringing their whole selves to work, Recorded Future is made a better place every day. If you need any accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to our recruiting team at [e-mail]

Recorded Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply. Recorded Future does not discriminate based on race, religion, color, national origin, gender including pregnancy, sexual orientation, gender identity, age, marital status, veteran status, disability or any other characteristic protected by law. We do not discriminate against compensation inquiries. Recorded Future does not administer a lie detector test as a condition of employment. This is in compliance with applicable laws.