Senior Branding and Content Strategist

Yolk Recruitment Ltd; Cardiff; Hybrid; GBP 32,000 - 37,000; Full time

Job summary

A growing recruitment agency in Cardiff is seeking a Senior Branding and Content Strategist to elevate brand identity and drive digital engagement. The ideal candidate will develop content strategies across multiple platforms and create high-impact content. This role requires proven experience in brand strategy, content development, and project management. The position offers hybrid working options and a comprehensive benefits package.

Benefits

33 days annual leave

Electric car scheme

Continuous professional development

Employee Assistance Programme

Pension scheme

Free on-site parking

Qualifications

• Proven experience in brand strategy and content development.
• Expertise in creating engaging multimedia content.
• Strong project management skills and collaboration ability.

Responsibilities

• Develop and lead multi-platform content strategies.
• Create compelling digital content ensuring brand voice and tone consistency.
• Monitor brand perception and engagement metrics.

Skills

Brand strategy

Content development

Storytelling skills

Project management

SEO

CRO principles

UX principles

Multimedia content creation

Tools

Adobe Creative Suite

Canva

Basic HTML

Job description

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Senior Branding and Content Strategist, Cardiff

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Client:

Yolk Recruitment Ltd

Location:

Cardiff, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

a63ffbac669c

Job Views:

10

Posted:

22.08.2025

Expiry Date:

06.10.2025

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Job Description:

Senior Branding and Content Strategist

Cardiff - Hybrid

£32,000 per annum

Yolk Recruitment is proud to be supporting an exciting recruitment campaign for a growing, forward-thinking organisation. We're on the hunt for a Senior Branding and Content Strategist who can drive digital engagement, elevate brand identity, and deliver high-impact content across multiple platforms.

If you're a creative powerhouse with a strategic mindset and a passion for branding and storytelling, this is your opportunity to shape the brand voice of a company with a global footprint - all from the vibrant city of Cardiff with hybrid flexibility.

As the Senior Branding and Content Strategist, you'll be the driving force behind content strategy and brand consistency across all digital channels:

• Develop and lead multi-platform content strategies aligned with brand identity and SEO best practice.
• Create compelling digital content, from web and social to video and visual campaigns, ensuring brand voice and tone are consistent.
• Oversee the company's website presence, working with internal teams to improve UX, SEO, and CRO performance.
• Monitor brand perception and engagement metrics to continuously refine strategies and boost conversion rates.
• Collaborate with marketing and design teams to ensure cohesive brand messaging across all touchpoints.

To succeed as Senior Branding and Content Strategist, you'll need to bring:

• Proven experience in brand strategy and content development within a fast-paced marketing environment.
• Expertise in creating engaging multimedia content (written, video, and visual) with strong storytelling skills.
• Proficiency in Adobe Creative Suite, Canva, and familiarity with basic HTML for digital updates.
• A deep understanding of SEO, CRO, UX principles, and campaign performance analysis.
• Strong project management skills and the ability to collaborate across departments.

And this is what you'll get in return:

• Hybrid working (1 day per week required in the Cardiff office)
• 33 days annual leave (inclusive of bank holidays)
• Access to an electric car scheme and employee benefits portal
• Continuous professional development and training
• Free on-site parking, drinks, and refreshments
• Employee Assistance Programme with 24/7 mental health support
• Pension scheme (5% employee / 3% employer)