Account Manager, Beauty & Wellbeing

Diary Directory Limited; City of Westminster; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading communications agency in the UK is seeking an experienced Account Manager to manage day-to-day client relationships and oversee campaign delivery. The ideal candidate will have 3-5 years of PR experience, strong media contacts, and a proven track record in delivering integrated PR campaigns across various platforms. This role requires excellent communication skills and the ability to thrive in a fast-paced environment, offering a chance to work with prestigious luxury brands.

Qualifications

• 3-5 years' experience in PR, including agency or relevant in-house role.
• Strong understanding of the UK media landscape and established press contacts.
• Ability to thrive in a fast-paced, entrepreneurial environment.

Responsibilities

• Act as a key day-to-day client contact managing expectations with professionalism.
• Generate high-quality coverage across print, digital, broadcast and social platforms.
• Lead planning and delivery of press events, launches, trips and press days.

Skills

3-5 years' experience in PR

Strong understanding of the UK media landscape

Proven experience delivering integrated PR campaigns

Excellent writing and presentation skills

Highly organised and proactive

Strong client-handling skills

Tools

Media and social monitoring tools

Microsoft Office

Job description

Overview

As Account Manager, you will support Account Directors while taking ownership of day‑to‑day client relationships and campaign delivery. You will play a key role in generating coverage, managing media and influencer relationships, delivering events, and ensuring campaigns are executed to the highest standard—on brief, on time and on budget.

Responsibilities

• Act as a key day‑to‑day client contact, managing expectations with confidence and professionalism
• Support the development and execution of integrated PR strategies across earned media, influencer, social and events
• Generate high‑quality coverage across print, digital, broadcast and social platforms
• Own media relations, building and maintaining strong relationships with key journalists and influencers
• Lead the planning and delivery of press events, launches, trips and press days (small to large scale)
• Work closely with social and digital teams to ensure campaigns are fully integrated and amplified
• Spot cultural, media and influencer opportunities that benefit both clients and PURPLE
• Monitor coverage, brand placement and reporting to ensure all activity is on‑brand and impactful
• Contribute to new business activity, including proposals and pitch participation
• Line‑manage and support junior team members, helping them meet targets and develop their skills
• Act as a brand ambassador and expert across Beauty & Wellbeing

Qualifications

• 3‑5 years' experience in PR (agency or relevant in‑house role; adjacent industries considered)
• Strong understanding of the UK media landscape and established press and influencer contacts
• Proven experience delivering integrated PR campaigns across media, influencer and events
• Strategic and creative thinker with excellent writing and presentation skills
• Highly organised, proactive and able to thrive in a fast‑paced, entrepreneurial environment
• Confident communicator with strong client‑handling skills and sound judgement
• Ability to identify and maximise communication opportunities across multiple platforms
• Comfortable working with media and social monitoring tools and Microsoft Office

About the Company

PURPLE is amongst the foremost Global Communications agencies for luxury brands & innovation across fashion, beauty & wellness, lifestyle, events, VIP and digital with offices in London, New York, Miami, LA, Dubai, Hong Kong & Singapore. The PURPLE Beauty & Wellbeing division works with some of the most globally recognised luxury brands across fragrance, haircare, skincare, colour cosmetics, fitness & wellness including: Byredo, Refy, Makeup by Mario, Medicube, Color Wow, Maison Francis Kurkdjian, Penhaligon's, Estrid, Amika, LBTY, Santa Maria Novella, Sweed and more.