PT Education & Communication Manager

PureGym; United Kingdom; Hybrid; GBP 30,000 - 50,000; Part time

Job summary

A leading fitness company is seeking a PT Education & Engagement Manager (Maternity Cover) to enhance communication and engagement strategies for Personal Trainers. This role involves creating impactful educational content, managing social media, and organizing online events to foster community connections. Ideal candidates will have experience in engagement and marketing, along with strong creative skills in design tools like Canva.

Qualifications

• Strong background in engagement, communication, or marketing within the fitness industry.
• Proven ability to create visually impactful communications.
• Excellent organizational skills for managing multiple projects.

Responsibilities

• Lead the design and delivery of engaging communications across multiple platforms.
• Support development and delivery of PT education.
• Organize online masterclasses and manage social media engagement for PTs.

Skills

Engagement

Communication

Marketing

Project Management

Creativity

Tools

Canva

Video Editing Software

Job description

PureGym is The No.1 Gym Operator In The UK, and The 4th Largest Gym Operator Worldwide. With 600+ Gyms And Over 2 Million Members Across The UK, Europe & The US, PureGym offers a workplace where everyone feels free to be. We’re committed to diversity and excellence in employee experience and workplace culture.

The Role

Location: Remote, Hybrid or Office based (London or Leeds).

Type: Full Time or Part time

Contract type: Maternity Contract

The PT Education & Engagement Manager (Maternity Cover) will play a pivotal role in shaping and delivering the communication and engagement strategy for Personal Trainers (PTs) at PureGym. This role is about creating clear, inspiring, and visually engaging education and communication pathways that support PT development, enhance engagement, and strengthen PT retention across the business.

You’ll ensure that all PTs, whether new to the industry or highly experienced, feel connected, supported, and inspired through impactful communication, high-quality resources, and innovative engagement tools.

Key Responsibilities

Content & Communication

• Lead the design and delivery of visually engaging communication (using Canva and other tools) across newsletters, webinars, digital platforms, and social channels.
• Manage and update content across the PT Connect Mentoring Lab and other platforms to ensure PTs are consistently informed and inspired.
• Produce creative assets that highlight PT education, success stories, and engagement initiatives.

Education

• Support the development and delivery of the PT education and career journey at PG.
• Manage communication and reporting on PT journey metrics, tracking engagement and success.
• Contribute to ongoing updates of training content, ensuring it is relevant, creative, and engaging.

Engagement

• Deliver a communication strategy that engages PTs and helps them see value in running their self-employed business at PureGym.
• Organise and deliver online masterclasses, mentoring sessions, and virtual touchpoints through PureGym Master Trainers to connect with PTs at scale.
• Facilitate and manage the PureGym Podcast hosted by the Master Trainers (diary management, booking guests, speaker questions, uploading to Buzzsprout).
• Manage and grow the PureGym PT Instagram page to engage, educate, and support the PT community.
• Support recruitment teams with engaging collateral to position PG as the employer of choice in the UK fitness industry.

PT Support

• Collaborate with marketing to strengthen PG PT Support branding and positioning within the industry.
• Enhance member experience through well-educated and highly engaged PTs.
• Create clear, concise messaging to demonstrate the value of PT Support both internally and externally.

Must Haves

• Strong background in engagement, communication, or marketing within the fitness or related industries.
• Proven ability to design creative and visually impactful communications (Canva experience essential).
• Experience using video editing software desirable but not essential.
• Excellent organisational skills, with the ability to manage multiple projects and deadlines.
• Strong written and verbal communication skills, with the ability to translate strategy into clear, engaging messages.
• A passion for fitness, education, and supporting PT career development.
• Ability to think creatively, innovate, and bring fresh ideas to PT engagement.

This Role Is Ideal For Someone Who:

• Is highly creative and confident using Canva to design engaging resources.
• Has a flair for communication and storytelling that inspires and connects with PTs.
• Can balance project management with day-to-day delivery of education and engagement activities.
• Thrives in a fast-paced environment and enjoys working across multiple teams.

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Marketing

Industries

• Wellness and Fitness Services

This description reflects the duties and responsibilities of the role and does not include other information that may be available elsewhere. If you are a candidate and interested in this maternity cover, apply through the PureGym careers page for updates.