Product Marketing Manager: F2P Game Launch (London)

BLIZZARD ENTERTAINMENT, INC; City Of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading gaming company is seeking a Product Marketing Manager in London for a 6-month contract to manage go-to-market planning for a new game. This position requires deep experience in free-to-play marketing and the ability to collaborate across teams to drive campaign success. The ideal candidate will have over 8 years of experience in product marketing and a strong background in market validation and launch strategies.

Benefits

Comprehensive health benefits

Creative work environment

Inclusive culture

Qualifications

• 8+ years experience in free-to-play product marketing.
• Demonstrated ability to lead global launch campaigns.
• Strong understanding of market validation testing.

Responsibilities

• Define and execute the pre-launch marketing strategy.
• Drive end-to-end go-to-market planning and execution.
• Develop and operationalize a comprehensive launch campaign.

Skills

Free-to-play product marketing experience

Project management skills

Excellent communication skills

Insight-driven decision making

Education

Bachelor’s degree in marketing, business, economics or a related field

Job description

A leading gaming company is seeking a Product Marketing Manager in London for a 6-month contract to manage go-to-market planning for a new game. This position requires deep experience in free-to-play marketing and the ability to collaborate across teams to drive campaign success. The ideal candidate will have over 8 years of experience in product marketing and a strong background in market validation and launch strategies.