Product Marketing Manager

Kraken; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A technology company specializing in energy is looking for a Product Marketing Manager. This position focuses on owning and executing go-to-market strategies for key products, collaborating with various teams to drive adoption and success in a competitive market. The ideal candidate has experience in B2B SaaS, effective communication skills, and a strong background in energy or related sectors. This is a full-time role based in Greater London, UK, offering an opportunity to make a significant impact in sustainable energy.

Benefits

Great Place to Work certification

Positive company culture as per Glassdoor ratings

Support for a tailored interview process

Qualifications

• Proven experience in launching and marketing B2B SaaS products ideally in an enterprise sales environment.
• Background in energy, climate tech, electric vehicles or smart transport preferred.
• Strong comprehension of market research methodologies for informing strategy.

Responsibilities

• Own and execute the go-to-market strategy for one or more products.
• Collaborate with Product Sales and Customer Success teams.
• Lead sales training on positioning, messaging, and pricing strategies.

Skills

Launching and marketing B2B SaaS products

Strategic problem-solving

Market research

Storytelling and communication

Job description

Help us use technology to make a big green dent in the universe!

Kraken powers some of the most innovative global developments in energy.

We’re a technology company focused on creating a smart sustainable energy system. From optimising renewable generation creating a more intelligent grid and enabling utilities to provide excellent customer experiences our operating system for energy is transforming the industry around the world in a way that benefits everyone.

It’s a really exciting time in energy. Help us make a real impact on shaping a better more sustainable future.

About the role

We are looking for an experienced Product Marketing Manager to join the team supporting our key solution line Kraken Customer Management.

In this role you’ll own and execute the go‑to‑market (GTM) strategy for one or more products ensuring they are positioned for success in a highly competitive market. You’ll be the expert on at least one of our core buyer personas tailoring messaging and developing compelling content to drive adoption and support sales efforts.

Working cross‑functionally with Product Sales and Customer Success teams you’ll play a critical role in driving product adoption influencing strategic decisions and enabling the field to win. This is a high‑impact hands‑on role for someone who blends strategic thinking with strong execution commercial acumen and deep understanding of the energy space.

Our PMMs wear 4 key hats

• Ambassador: Bring deep customer market and competitor insights into Kraken leading in‑depth research and competitive analysis to guide differentiation and positioning.
• Strategist: Own and execute GTM strategy for one or more products with minimal oversight. Partner with Product Sales Demand Generation and Customer Success to drive adoption refine pricing and packaging and meet business objectives.
• Storyteller: Master at least one buyer persona and develop compelling messaging and thought leadership that resonates. Drive content strategy across channels to support demand and awareness.
• Evangelist: Develop business cases pitch decks and collateral to enable sales success. Lead sales training on positioning messaging and pricing strategies to ensure teams are equipped to win.

What you’ll need

• Proven experience in launching and marketing B2B SaaS products ideally in an enterprise sales environment.
• Background in one of the following sectors: energy, climate tech, electric vehicles or smart transport.
• Demonstrated ability to lead GTM execution and influence pricing packaging and positioning decisions.
• Strong commercial acumen and experience developing content that drives engagement and conversion.
• Excellent analytical and strategic problem‑solving skills.
• Outstanding storytelling communication and collaboration skills.
• Experience conducting customer and market research to inform messaging and strategy.

Even better if you have

• International experience or knowledge of other languages in addition to English is welcome.

Kraken is a certified Great Place to Work in France Germany Spain Japan and the UK. We are one of the Best Workplaces on Glassdoor with a score of 4.7. Check out our Welcome to the Jungle site (FR / EN) to learn more about our teams and culture.

Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. If you have any specific accommodations or a unique preference please contact us and we’ll do what we can to customise your interview process for comfort and maximum magic!

Studies have shown that some groups of people like women are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are if you like one of our jobs we encourage you to apply as you might just be the candidate we hire. Across Kraken we’re looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer we do not discriminate on the basis of any protected attribute. We consider all applicants without regard to race colour religion national origin age sex gender identity or expression sexual orientation marital or veteran status disability or any other legally protected status. U.S. based candidates can learn more about their EEO rights here.

Required Experience

Manager

Key Skills

Conveyancing Paralegal, Fireworks, Logistics, Clinical, Avionics

Employment Type: Full‑Time

Experience: years

Vacancy: 1