Paid Social & Display Manager

loveholidays; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading travel tech company based in the UK is searching for an experienced Marketing Manager to develop and optimize their paid social and display strategy. You will drive channel growth through strategic planning and execution across platforms like Meta and Google Ads. The role demands strong data analysis capabilities and experience managing substantial budgets to achieve business goals. The ideal candidate will bring innovative thinking and a growth-driven mindset. Competitive perks including a training budget and discounted holidays are offered.

Benefits

Company pension contributions at 5%

Individualised training budget

Discounted holidays

25 days holiday plus public holidays

Ability to buy and sell annual leave

Cycle to work scheme

Qualifications

• Experience in paid social and display strategy.
• Ability to manage and optimise large-scale campaigns.
• Strong skills in data interpretation and analysis.

Responsibilities

• Develop and own paid social and display strategy.
• Launch, manage, and optimise multiple campaigns.
• Test and iterate on ads for performance improvement.

Skills

Experience with Meta Ads Manager

Budget management with ROI accountability

Expert knowledge of bidding strategies

Strong data analysis skills

Understanding of attribution and funnel performance

Ability to manage multiple priorities

Ambitious and autonomous mindset

Tools

Google Ads

TikTok Ads

Job description

Why loveholidays?

At loveholidays - we trailblaze together. We’re on a mission to open the world to everyone, giving our customers’ unlimited choice, unmatched ease and unmissable value for their next getaway. Our team is the driving force behind our role as our customers’ personal holiday expert - the smart way to get away.

Our mission

We’re using progressive tech to drive cutting-edge innovation and open the world to everyone. Within our Commercial and Support teams, you’ll find a place to accelerate your growth by actively seeking learning opportunities and carving your own path. You’ll create impact for our future by owning projects and shaping the business strategy to reach shared goals, all within our enhanced international community of collaborative and passionate teams.

Reporting to the Director of Performance Marketing, this role will build and own our paid social and display capability from the ground up, leading the planning, execution, and optimisation of a full-funnel strategy. The role will establish a scalable, high-impact channel, driving incremental growth across the business through best-in-class creative, intelligent targeting, and data-led optimisation.

Your day-to-day:

• Develop and own the paid social and display strategy, utilising data-driven insights and the latest platform opportunities, to help achieve business objectives and deliver growth targets
• Launch, manage, and optimise paid social and display campaigns across multiple platforms (e.g. Meta, TikTok, YouTube, Google Display, Criteo) to build performance across awareness, consideration and conversion
• Own performance optimisation across targeting, bidding and creative opportunities, using platform algorithms effectively (e.g. Advantage+ or Google Smart Bidding), to align with business goals and market priorities
• Continuously test audiences, creatives, ad formats, and landing pages to improve performance and scalability
• Partner with the international market teams to tailor activity to different audiences, geographies, and growth opportunities
• Working closely with our internal attribution team, to improve our measurement capabilities
• Build and manage strong internal relationships to brief, test, and iterate high-performing creative assets; ensuring ads are on-brand, customer‑centric, and tailored to platform best practices

Your skillset:

• Strong hands‑on experience with Meta Ads Manager and other Social and Display platforms (e.g. TikTok and Google Ads), with the ability to think strategically across these, to help build revenue, growth, and market expansion
• Experience managing significant budgets, with clear ROI accountability and comfortable balancing efficiency with growth and scale
• Expert knowledge of bidding strategies, audience targeting, pixel tracking, and platform algorithms
• Deep appreciation for the role of creative, with the ability to brief and evaluate creative performance using data‑led insights
• Strong data analysis skills and comfortable with analysing large data sets, with the ability to interpret and turn these insights into action
• A strong understanding of attribution, incrementality and full funnel performance
• Highly organised, proactive and strategic thinker who is comfortable managing multiple priorities and can clearly communicate performance and strategy to non‑specialists
• Highly autonomous and ambitious, with a strong sense of ownership and a growth mindset, able to make confident decisions, proactively identify opportunities, and continuously raise performance standards in a fast‑moving environment

Desirable (optional):

• Prior experience in the travel sector is preferred, but not essential
• Experience working across multiple international markets is preferred, but not essential

Perks of joining us:

• Company pension contributions at 5%.
• Individualised training budget for you to learn on the job and level yourself up.
• Discounted holidays for you, your family and friends.
• 25 days of holidays per annum (plus 8 public holidays) increases by 1 day for every second year of service, up to a maximum 30 days per annum.
• Ability to buy and sell annual leave.
• Cycle to work scheme, season ticket loan and eye care vouchers.

The interview journey:

1. Screening Interview with a member of the Talent Acquisition team
2. 1st stage Interview with Hiring Manager - 45 mins
3. 2nd stage with Director of Performance Marketing & Brand Director including a short task to present (in office) - 1 hour
4. Final stage with CMO - 30 mins