New Business Lead

DNA Recruit Ltd; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading Creative Communications Agency in Greater London is looking for a dynamic New Business Lead to drive growth and client acquisition. The ideal candidate will have 5–10 years of experience in business development within the events or creative sector. Responsibilities include identifying new business opportunities, networking with decision-makers, and shaping a strong new business pipeline. This role offers a competitive salary of £45k–£65k plus bonuses and benefits, with a hybrid work arrangement.

Benefits

Bonus

Benefits

Qualifications

• 5–10 years’ experience in business development within the events or creative sector.
• Proven track record in winning new clients and achieving sales targets.
• Strong experience in cold outreach and building relationships with senior stakeholders.

Responsibilities

• Identifying and targeting prospective clients through various channels.
• Leading outreach efforts via phone, email, and LinkedIn.
• Generating and nurturing leads into qualified opportunities.
• Collaborate with marketing teams for seamless outreach integration.
• Represent the agency at industry events.

Skills

Business development

Sales

Relationship-building

Communication skills

Consultative selling

Negotiation skills

CRM tools proficiency

Tools

Sales enablement tools

Job description

Job Description

DNA Recruit are working with a leading Creative Communications & Events Agency on the lookout for a dynamic and commercially driven New Business Lead to spearhead growth and new client acquisition. This is a fantastic opportunity to join a fast-growing team that transforms corporate communications into bold, immersive, and unforgettable storytelling experiences – from global events to strategic engagement campaigns for some of the world’s best‑known brands.

About the Role

In this pivotal role, you’ll be responsible for identifying and developing new business opportunities, building relationships with senior decision‑makers, and helping shape the agency’s growth trajectory. This is not a typical cold‑calling role, it’s about spotting opportunities, crafting compelling stories, and connecting with C‑suite leaders to create meaningful, long‑term partnerships.

Key Responsibilities

• Identifying and targeting prospective clients through research, networking, and referrals.
• Leading outreach efforts across phone, email, and LinkedIn, as well as agency‑led initiatives and campaigns.
• Generating and nurturing leads into qualified opportunities.
• Leading introductory meetings and uncovering client challenges to create bespoke solutions.
• Shaping a strong new business pipeline and supporting RFIs, RFPs, and pitch responses.
• Collaborating with marketing and client service teams to ensure seamless integration of outreach and delivery.
• Representing the agency at industry events and developing thought leadership in the market.

Skills and Experience Required

• 5–10 years’ experience in business development, sales, or growth role, within events or creative sector.
• Proven track record in winning new clients and consistently achieving sales targets.
• Strong experience in cold outreach and relationship‑building with senior stakeholders.
• Excellent communication, presentation, and consultative selling skills.
• Commercially astute with experience closing deals with multi‑million‑pound budgets.
• Highly organised, detail‑focused, and confident using CRM and sales enablement tools.
• Entrepreneurial, energetic, and emotionally intelligent – with a fearless, solutions‑focused approach.

Salary

£45k–£65k (depending on experience) + Bonus + Benefits

Location

London (hybrid)

DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.

Although we try to respond to all applications, unfortunately, due to the high number we receive, we are unable to respond to all of those who are unsuccessful.

We offer up to £250 in vouchers for any referrals who pass their probationary period, so if you know anyone who might be interested please forward the link to the job advert to them.

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DNA Recruit deliver dynamic recruitment, search and talent solutions and provide insight, knowledge, and credible introductions necessary for client‑side and agency roles. Areas we specialise in New Business, Account and Project Management, Strategy and Planning, Events, Experiential, Creative and User Experience Design, Technology, Product, Marketing and Data roles in permanent, contract and freelance recruitment, search and selection, talent advisory and consulting across the UK and globally.

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