National Account Manager

Fox's Burton's Companies (FBC) UK; St Albans; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading biscuit manufacturer in the UK is seeking an experienced National Account Manager to manage key customer accounts, develop business plans, and deliver financial performance. The ideal candidate has experience in the food retail sector, strong P&L management skills, and the ability to negotiate effectively. Join a company committed to diversity and inclusivity, offering a supportive environment for your professional growth.

Qualifications

• Experience in managing food retailer accounts preferred.
• Ability to create compelling selling stories using category insights.
• Understanding of retailer brand management in the grocery channel.

Responsibilities

• Deliver budgeted financials across brands.
• Develop business plans for assigned customers.
• Negotiate joint business plans (JBPs) and customer pricing.

Skills

Account Management

Category Insights

P&L Management

Retail Brand Management

Wholesale & Convenience Market

Job description

Date: Aug 29, 2025

Location: St Albans, GB
Place of Work: Remote

About The Company

We are FBC UK, Fox's Burton's Companies! ……And we bake the UK's most incredible biscuits (we might be slightly biased, but we will leave that for you to judge).

FBC UK was a match made in heaven, with two of the top UK biscuits manufacturers (Burton's Biscuits and Fox's Biscuits) coming together to create one unique, integrated company.

We are home to famous iconic brands, including Maryland, Fox's, Jammie Dodger & Rocky, to name just a few. We are proud manufacturing partners to some of the biggest UK retailers and household names. We bake our incredible biscuits at eight bakeries across the UK, located at Isle of Arran, Livingston, Blackpool, Llantarnam, Edinburgh, Kirkham, Batley & Dorset and our HQ in St Albans. Together, we employ circa 4,000 amazing colleagues across all our locations.

Whilst we know that we have delicious products we also know that the key ingredient to our success is our people, and the passion we have for our brands. You could be the jammy to our dodger, party ring to our Fox’s or the choc-chip to our Maryland?! We knead people with innovative ideas, an entrepreneurial spirit, and the commitment to drive FBC UK to success.

We are committed to building an inclusive workforce that feels empowered to build a fulfilling and successful career. By embracing diversity, equity, and inclusion (DEI) we create a supportive environment for people to thrive and strive to have more positive impact. We understand that having formal and on-the-job learning opportunities is key to our colleagues’ professional and personal growth. We are committed to providing an environment where everyone can learn from each other and grow through a variety of learning experiences.

Our colleagues make our business special. With strong community values, we believe FBC UK is a more prosperous and fun place to work when people feel free to be themselves. We believe in the power of being authentic, entrepreneurial and supporting each other whilst meeting our business goals.

About The Role

We are looking for an experienced National Account Manager to join our team here at FBC UK!

The purpose of the role is to deliver budgeted Volume, Revenue & Margin in designated customers through execution of business plans which focus on core range, NPD listings and activation, filling distribution gaps and promotional activity. The role is accountable for negotiating mutually beneficial business plans with key customers to help deliver the above.

This role will entail broad cross functional interface, including Category, Marketing, Commercial Finance, Demand planning and Customer Services.

Main Responsibilities

• Deliver budgeted financials across Brand and Retailer Own Brand.
• Develop compelling business plans for assigned Customers.
• Negotiate all JBPs and CPIs within agreed boundaries
• Accountable for the full P&L for designated Customers
• Carefully and judiciously manage all trade spend to ensure full r.o.i.
• Forecasting monthly, quarterly, and annually.
• Accurately manage the internal set up of all customer prices and terms.
• Document and control key account communication – pricing, promotions, range, co-ordination of category work where applicable.
• Lead range review negotiations with the support of the Category Manager.
• Post analysis of activity and communication of relevant insight
• To be the internal face of designated customers, ensuring each department understands what is important.
• Reporting weekly performance against budget, targets and forecast providing variance analysis
• Relevant account administration
• Plan and execute account marketing spend
• Cross functional project involvement both internally and external
• Empowered to make some day to day account decisions within boundaries
• Work with Controller to develop 2-3 year growth strategy for the customer and channel

Who We Are Looking For

• Experienced in managing food retailer accounts is preferable either as an Account Manager or similar role
• Uses Category insights to create a compelling selling story and to conduct reviews.
• Managed the full P&L
• A good understanding of Retailer Brand management within the Grocery channel would be advantageous
• Experience of wholesale & convenience market and price mark strategy is preferable

Diversity Statement

FBC UK is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at FBC UK. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.