Marketing Manager

Michael Page; Wokingham; On-site; GBP 50,000 - 60,000; Full time

Job summary

A growing B2B technology business seeks a Marketing Manager to craft and execute strategies that align with business goals. You will lead the marketing team, oversee campaigns across various channels, and monitor market trends while innovating with new technologies. This office-based role in Wokingham offers a competitive salary of £50,000 - £60,000 per annum with benefits including 22 days holiday and a pension scheme.

Benefits

22 days holiday, rising to 25 days

Workplace pension scheme

Group life insurance scheme

Qualifications

• Proven track record of delivering measurable results.
• Experience in a similar marketing role is essential.
• Strong understanding of digital marketing tools.

Responsibilities

• Develop and refine marketing strategy and messaging.
• Monitor market trends and optimise execution.
• Plan presence at industry events and shows.
• Lead and mentor the marketing team.
• Oversee all marketing campaigns and creative assets.
• Own the company's content strategy and analytics.
• Build relationships with customers and partners.
• Drive innovation through new marketing technologies.

Skills

Proven experience in a similar marketing role

Strong understanding of digital marketing tools

Exceptional communication skills

Excellent organisation skills

B2B technology experience

Tools

CRM systems (SF, Hubspot)

Job description

The role focuses on crafting and executing marketing and sales strategies while ensuring marketing tools and processes align with industry best practices and driving the creation of innovative content and ideas.

Client Details

My client is a growing B2B technology business with offices in Berkshire.

Description

• Develop and refine marketing strategy, brand positioning, and messaging aligned with business goals and customer insights.
• Monitor market trends, competitor activity, and channel performance to optimise strategy and execution.
• Plan and oversee company presence at industry events and shows.
• Lead, mentor, and resource the marketing team while ensuring strong collaboration with sales and product.
• Oversee all marketing campaigns and creative assets across digital, social, and traditional channels, ensuring KPI and ROI performance.
• Own the company website, content strategy, reporting, and analytics.
• Build relationships with key customers, partners, and industry influencers, gathering market and satisfaction insights to inform strategy.
• Drive innovation by exploring new marketing technologies, identifying growth opportunities, and enhancing customer experience.

Profile

• Proven experience in a similar marketing role - with a clear track record of delivering measurable results
• Strong understanding of digital marketing tools, including CRM systems (SF, Hubspot etc)
• Exceptional communication skills, both written and verbal
• Excellent organisation skills
• B2B technology experience.

Job Offer

• £50,000 - £60,000 per annum DOE
• 22 days holiday, rising each year of service to 25 days
• Workplace pension scheme, group life insurance scheme.

Please note that this is an office based role in Wokingham; commutable from Bracknell, Ascot, Reading, Camberley.