Marketing Manager

Meridian Business Support; East Grinstead; Hybrid; GBP 36,000 - 43,000; Full time

Job summary

A leading membership organization in East Grinstead is seeking a Marketing Manager. This role involves driving brand strategy, managing B2C campaigns, and working with media agencies. Candidates should have strong paid media experience and a background in customer service environments. The position offers a salary between £36,000 and £43,000. Additionally, hybrid working and benefits like discounts and training assistance are included.

Benefits

Hybrid working

Discounts on retail, holidays and gym

Assistance towards training courses

Private health scheme

Qualifications

• Experience in a Marketing Manager role within a B2C brand or customer service industry.
• Strong experience with PPC, paid social, and digital display campaigns.
• Ability to work with media agencies.

Responsibilities

• Develop and deliver multi-channel campaigns to drive brand awareness.
• Collaborate with colleagues for consistent brand campaigns.
• Manage paid media campaigns with agencies.
• Monitor and evaluate campaign performance.
• Analyze data and identify trends.

Skills

Paid media campaign management

Copywriting skills

Analytical skills

Knowledge of Google Suite

Job description

Role Overview

Would you like to utilise your B2C brand and acquisition campaign focused background and strong knowledge of paid media in a Marketing Manager role that will see you make an impact on the brand strategy of a forward thinking, award winning business that offers hybrid working?

An exciting Marketing Manager opportunity has arisen on a long term contract basis at the stunning offices of our client, a well established, industry leading membership organisation where you will be responsible for assisting the development and delivery of brand focused campaigns, driving membership acquisition, whilst also implementing the brand strategy and ensuring the primary positioning of the brand in the market. As a brand ambassador your role will see you ensure brand values, positioning and identity are deployed and correct across all touch points.

Responsibilities

• Assisting with the development and delivery of multi-channel campaigns to drive brand awareness, membership acquisition, and growth across products and services.
• Working collaboratively with colleagues to ensure the integration and consistency of brand and acquisition focused campaigns across all owned channels.
• Working with external marketing and brand agencies to deliver campaigns.
• Building and executing paid media campaigns working alongside a media buying agency to curate multi-channel media plans.
• Managing campaigns across PPC, paid social, and digital display alongside the media agency.
• Monitoring and evaluating the performance of brand and acquisition activity – analysing data, reporting and identifying trends.
• Monitoring competitor activity, trends and brand health.

Qualifications

• Experience working as a Marketing Manager, Brand Manager, Campaign Manager, Brand Marketing Manager within a B2C brand, acquisition, campaign or marketing role in a customer service industry environment (ideally within the travel, leisure, outdoors, tourism sector but not essential).
• Strong experience of paid media campaign management (PPC, paid social, digital display) is essential along with experience working with media agencies, copywriting skills, analytical skills, and knowledge of Google Suite.

Compensation & Contract

Salary for this position is c. £36,000 to £43,000 p.a. (depending on level of experience).

This is a 12 month Fixed Term Contract position.

Benefits

• Hybrid working
• Discounts on retail, holidays and gym
• Assistance towards training courses
• Private health scheme and more