Marketing Lead, Healthcare

Core Group; Greater London; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A leading marketing firm in London is seeking an experienced Marketing Lead. This role involves independently executing marketing strategies, planning events, and developing online presence. The candidate should have experience in media agencies and be proficient in SEO tools. Salary ranges from £40k to £50k based on experience, with benefits included.

Qualifications

• 5+ years of experience in a similar role.
• Strong ability to work independently.
• Healthcare experience is preferred.

Responsibilities

• Lead strategic and tactical execution of marketing campaigns.
• Plan and execute marketing events.
• Develop engaging online presence and content.

Skills

Experience in a media agency or marketing

Proficiency in SEMrush or equivalent SEO software

Keyword analysis

Social media post scheduling software

Job description

About the Role

My client is looking for a Marketing Lead – must be able to work independently and will be reporting to the business development team. Ideally will have Healthcare experience. Experience needs to not just be digital, must also have traditional experience arranging events and webinars, etc. Salary £40k - £50k DOE. The role will be London based (3 to 4 days in the office), wage up to 50K per annum plus benefits, and suitable for an ambitious experienced Marketing lead.

Qualifications

• Experience in a media agency or marketing, proficiency in SEMrush or equivalent SEO software, keyword analysis and social media post scheduling software.

Main Purpose of the Job

This position will be a key supportive role to the Director of Strategic Clinical Engagement and Business Development and to assist and develop marketing activities undertaken both online and offline.

Responsibilities

As a Marketing Executive, your responsibilities will include strategic and tactical execution of creative and engaging marketing campaigns, executing marketing strategies, planning marketing events, developing an online presence, and content writing for websites and campaigns.

Main Areas of Responsibility

• Working on all core marketing disciplines including web-based content, content marketing, copywriting, print, multi-media, digital, social media, direct marketing, promotional marketing, project and supplier management, and marketing planning to deliver engaging campaigns.
• Design and production of digital posts, flyers, posters, direct mailers, and online materials such as brochures, presentations, emails, infographics, videos, and newsletters.
• Collaborating on the concept, development and implementation of marketing plans and strategies, product concepts and promotional programmes driving interest and sales.
• Taking ownership of and evaluating marketing campaigns, advertising, and optimisation metrics to ensure campaigns are effective – reacting quickly and revising campaigns where needed to ensure that trends are acted upon to maximise ROI.
• Conducting market research.
• Representing the marketing team at promotional events.
• Designing and executing social media and online activity, writing creative copy, content strategy and implementation.
• The maintenance and upkeep of websites to enhance the user experience.
• Assisting the planning and executing website search engine optimisation (SEO), search engine marketing (SEM), email, social media, and pay‑per‑click (PPC) advertising campaigns.
• Analysing and utilising Customer Relationship Management (CRM) databases for marketing campaigns, reporting and increasing customer retention.
• Continuously seeking new or expanded revenue opportunities.
• Providing support and assistance with the organisation of webinars for medical professionals – including, but not limited to, the management of invitations, the Vimeo and Dimeo video platforms and other related activities including the issuance of CPD certification.

Contact

Email (url removed)