Marketing Lead, EMEA

Webflow; City Of London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading SaaS company seeks a Marketing Lead for EMEA to drive demand generation across the region. This strategic role involves building effective marketing strategies, collaborating with sales teams, and analyzing funnel metrics. Ideal candidates will have over 7 years of experience in B2B demand generation, particularly in technology sectors, and a strong familiarity with CRM and marketing tools. The position offers a hybrid work environment in London, focusing on measurable business impact.

Benefits

Equity ownership (RSUs)

Employer-paid healthcare

Access to professional coaching

Monthly wellness stipends

Internal learning programs

Qualifications

• 7+ years of B2B demand generation experience, ideally in SaaS.
• Proven success in EMEA markets and complex sales cycles.

Responsibilities

• Build and execute the regional demand generation strategy.
• Develop integrated campaigns across various channels.
• Collaborate closely with Sales leadership and marketing teams.
• Analyze and improve conversion rates throughout the funnel.

Skills

B2B demand generation

Data-driven analysis

Cross-functional collaboration

CRM proficiency

Fluent in AI workflows

Education

BA/BS degree or equivalent experience

Tools

Salesforce

Marketo

Tableau

Job description

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI‑driven personalization, seamless hosting, and end‑to‑end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.

We’re looking for an energetic, results‑oriented, and data‑driven Marketing Lead, EMEA to drive qualified pipeline growth across our EMEA region. You’ll lead regional demand generation programs that fuel awareness, engagement, and revenue, working hand‑in‑hand with Sales & Sales Development leadership, Partners, RevOps, Enablement, Brand, Field, and PMM teams.

Your superpower is taking global demand strategy and localizing it for the EMEA market—spearheading regional programs, optimizing the funnel, and ensuring alignment between marketing and sales to deliver measurable business impact. This role is both strategic and hands‑on: you’ll think big about the long‑term regional growth plan while rolling up your sleeves to execute high‑performing, data‑informed programs.

About the role:

• Location: London, UK (Hybrid)
• Full‑time
• Permanent
• Cash compensation depends on geographic area and career level and will be narrowed during the interview process based on factors such as market location, experience, knowledge, qualifications, and skills.

  Please visit our Careers page for more information on which locations are included in each of our geographic pay zones.

As a Marketing Lead, EMEA, you’ll …

• Own the EMEA Demand Strategy: Build and execute the regional demand generation strategy aligned with Webflow’s global GTM goals, focusing on driving high‑quality leads, pipeline, and revenue through a combination of inbound, outbound, and field programming
• Run End‑to‑End Programs: Develop integrated campaigns across paid media, events, content syndication, email, and ABM channels to reach target audiences and accelerate the funnel
• Partner Cross‑Functionally: Collaborate closely with EMEA Sales Leadership, Sales Development, Enablement, RevOps, and Global Marketing to ensure alignment on goals, metrics, and execution
• Optimize the Funnel: Analyze and continuously improve conversion rates throughout the funnel—from MQL to SQL to closed‑won. Identify gaps, surface insights, and implement data‑driven optimizations
• Localize Global Campaigns: Adapt global programs and messaging for EMEA markets, ensuring cultural and market relevance across key verticals and languages
• Measure What Matters: Monitor performance dashboards, communicate insights and impact regularly to around what’s working, what’s not, and actionable next steps, and maintain a living dashboard of KPIs tied to MQL, SQL, SAO (sales accepted opp), and revenue
• Be a Strategic Growth Partner: Contribute to the broader GTM motion, sharing insights from EMEA to influence global demand strategy and investment decisions
• Think Boldly, Execute Brilliantly: Combine creativity and analytical rigor to identify innovative demand tactics that stand out in the EMEA market
• Enterprise‑Grade Execution: Ensure all programs align to enterprise‑grade security, compliance, and brand guidelines; maintain polished collateral and messaging
• Experiment & Iterate: Design a rigorous test‑and‑learn roadmap with rapid A/B and multivariate tests; analyze results; iterate and scale winning experiments that improve full‑funnel conversion
• Stay on the bleeding edge of Demand, Digital, and AI innovation: scan the horizon for new tactics, platforms, and tools that can give Webflow a competitive advantage

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you:

Requirements:

• BA/BS degree or equivalent experience
• Bring 7+ years of B2B demand generation experience, ideally in SaaS or technology sectors, with proven success in EMEA markets and complex sales cycles

You’ll thrive as the Marketing Lead, EMEA if you:

• Are data‑driven and analytical, skilled at using CRM, marketing automation, and analytics tools (e.g., Salesforce, Marketo, Tableau, or equivalent)
• Understand B2B funnel metrics (MQL → SAO → SQO) and attribution modeling to inform decision‑making
• Are actively running AI experiments and developing a fluency in AI‑fueled workflows
• Excel at cross‑functional collaboration and communication, working seamlessly with sales, partnerships, marketing, and operations teams
• Communicate with clarity—crafting compelling narratives and translating data into insights that resonate
• Bring a strategic mindset paired with hands‑on execution—comfortable designing GTM plans and also getting deep into campaign operations
• Are results‑oriented and motivated by measurable impact on pipeline and revenue
• Think globally, act regionally — adapting programs for diverse markets while maintaining brand consistency
• Thrive in a fast‑paced, high‑growth environment, balancing creativity with process and precision
• Fluency in French and/or German a plus
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

Our Core Behaviors:

• Build lasting customer trust. We build trust by taking action that puts customer trust first.
• Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
• Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
• Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.

Benefits & wellness

• Equity ownership (RSUs) in a growing, privately‑owned company
• Employer‑paid healthcare, vision, and dental insurance coverage for employees and dependents (full‑time employees working 30+ hours per week), accidental & income protection
• Access to mental wellness and professional coaching, & therapy
• Monthly stipends to support health and wellness, smart work, and professional growth
• Internal learning & development programs

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job‑related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

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