Marketing Global Media Center Associate Director - 14-Month Contract

Audible Limited; City of Westminster; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading audio storytelling company in the United Kingdom seeks an experienced Associate Director to drive and manage global media efforts across various channels. This role focuses on collaboration with stakeholders to optimize budgets and media strategies while developing best practices. The ideal candidate must have experience in integrated media strategies, analyze performance metrics, and connect measurement with paid media. Join us in empowering communities through creativity and innovation.

Qualifications

• Proven track record in driving key performance metrics.
• Experience in developing actionable insights for optimization.
• Comfortable working across time zones with global teams.

Responsibilities

• Manage global media projects with diverse stakeholders.
• Develop overarching policy and best practices for media.
• Collaborate with measurement teams for budget optimization.
• Analyze key marketing metrics for informed decision-making.

Skills

Strategic thinking

Integrated media strategies

Analyzing metrics across marketplaces

Collaboration with cross-functional teams

Marketing Mix Modeling

Incrementality testing

Job description

Audible is looking for an experienced associate director to help drive and manage our global media work across paid and organic channels. Working within our recently established global structure, this role will partner with both the Global Media Center (GMC) and channel teams to drive enterprise‑wide value through standardized processes, best practice sharing, and strategic partner relationships. The role requires someone with deep expertise across awareness and performance media channels, playing an integral role in advancing our global media capabilities through growth enablement, and operational excellence. The role will work very closely with the GMC lead as well as with channel marketers with coordination across functional teams inside and outside of marketing.

Responsibilities

• Manage global media projects working with stakeholders across the wider Audible business as well as in various regions/marketplaces.
• Own and lead companywide spending documents and multi marketplace key partner budget roll‑ups (i.e. Google, Amazon, Facebook, etc.).
• Pull data directly from reports/plans as part of global roll‑up exercises.
• Collaborate with measurement teams and channel owners to identify opportunities for budget optimization and cross‑market fluidity, maximizing ROI through strategic resource allocation.
• Develop overarching policy, principles, process, and best practices across media for leadership approval and help local teams implement across the Audible services.
• Develop strategy for multi marketplace initiatives.
• Partner with Analytics to improve media measurement framework and redefine metrics of success.
• Collaborate with channel owners and measurement partners to create and execute an annual testing roadmap, aligning key stakeholders on priorities, timelines, and resource allocation.
• Partner with cross‑functional teams to design and execute strategic test campaigns beyond BAU media activity.
• Partner with key media partners (e.g. Google, Meta, Tiktok) to develop and execute joint business plans, ensuring clear tracking of initiatives and regular progress reviews against objectives.
• Facilitate a cohesive media community for shared learning, training, and development.
• Work with emerging territories to implement best practices and “media playbook.”
• Ensure updated channel mapping structure is maintained across Audible services and work with product to implement any required changes/updates.
• Analyze key marketing metrics and help to set guardrails based on Audible service maturity (i.e. marketing as a percentage of revenue).
• Work with GMC lead to define global strategic priorities for media agency and vendors.
• Compile a media agency performance program, operating across all marketplaces working with global lead and key stakeholders across teams/regions.

Qualifications

You are a strategic thinker with experience in integrated media strategies, understanding how awareness and performance channels work together. Your proven track record shows success in driving key performance metrics and building full‑funnel approaches. You excel at analyzing metrics across marketplaces and developing actionable insights for optimization.

As a natural connector between measurement and paid media teams, you'll apply your knowledge of Marketing Mix Modeling and incrementality testing to shape strategic decisions. Your experience with ad tech and track record of collaborating with cross‑functional teams has helped improve marketing technology across global organizations. You're comfortable working across time zones and can flexibly participate in meetings with teams in APAC, EU, and NA regions.

At Audible, we believe stories have the power to transform lives. It's why we work with some of the world's leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.

Audible is the leading producer and provider of audio storytelling. We spark listeners' imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.