Marketing Effectiveness Analytics Lead

Haleon; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading consumer health company is seeking a Global Marketing Effectiveness Analytics Lead to enhance their Marketing Mix Modelling initiatives. The role involves working within a specialized analytics team to improve investment effectiveness through data-driven insights. Ideal candidates will have a strong analytical background in consumer goods, experience with data vendors, and project management skills.

Qualifications

• Experience in applying an analytical approach in marketing contexts, ideally with Marketing Mix Modelling.
• Understanding of FMCG analytics methodologies and experience with data vendors like Nielsen.
• Ability to prioritize and manage multiple projects under tight deadlines.

Responsibilities

• Support the setup and delivery of quarterly cycles of Marketing Mix Models.
• Drive continuous improvement and development of the core Marketing Mix Modelling programme.
• Collaborate with local and global stakeholders to deliver actionable insights from MMM.

Skills

Analytical approach

Project management

Coordination

Job description

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the role:

We are looking for a Global Marketing Effectiveness Analytics Lead for Marketing Mix Modelling (MMM), to work within the Global Business Intelligence & Effectiveness (BIE) Team, as part of the central Consumer & Business Insights & Analytics (CBIA) organisation. This role will be reporting to the Global Marketing Effectiveness Analytics Director within BIE and working within a team of four Subject Matter Experts (SMEs).

MMM is a centralised, global workstream leveraging data infrastructure, standardised processes & advanced modelling to deliver performance analysis and optimisation insights & recommendations, to drive improvements in investment effectiveness.

This role will provide SME guidance to global, BU and local teams, and support the execution of the MMM programme, by partnering cross-functionally to ensure its successful launch & adoption. The successful candidate will facilitate the end-to-end process, from data discovery to results delivery, and support the BU teams in incorporating the MMM insights & tools into their media & marketing planning.

Key responsibilities may include:

• Support the end-to-end set-up and delivery of each quarterly cycle of MMMs: This includes initial engagement & kick-off (alignment on data requirements, deadlines, owners, model scope), coordinating with the modelling vendors & offshore team on resourcing & timelines, and removing roadblocks to ensure smooth delivery.
• Support continuous improvement and core programme development: Including organising & leading end-of-cycle reviews, collaborating with Data & Tech teams on data automation and new data product development, supporting the testing of new variables/approaches in modelling, facilitating delivery, tool and dashboard enhancements and the ongoing upskilling of the vendors & offshore team.
• Drive effectiveness via MMM insights and value-added deliveries: Collaborate with local & global stakeholders on key questions that can be answered via the core MMM programme and/or ad hoc pilots, leverage MMM output to deliver annual cross-market & brand meta-analyses, deliver quarterly reports & newsletter updates.
• Drive MMM uptake and usage via structured capability and training initiatives: Support BU & other teams with targeted training on areas such as MMM fundamentals, results, output & tool usage; facilitate cross-functional learning & knowledge transfer by leading “community of experts” forums and through ad hoc consultancy.

Preferred skills and experience:

• Experience in applying an analytical approach to answering business questions and providing actionable recommendations, preferably within MMM
• Knowledge of analytical practices and methodologies in Consumer Goods Industry (FMCG) – preferably will have worked with Nielsen/Circana/IQVIA or other vendors for MMM/Price and Promo studies or other in-market studies at local level
• Hands-on knowledge and understanding of syndicated data measures and attributes in varied data landscapes, experience in business intelligence/analysis
• Proven ability to work under tight timelines and prioritize among multiple projects, with strong coordination and project management skills

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

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Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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