Marketing Automation Specialist

Mason Frank International; City Of London; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading marketing firm in the UK is seeking a Marketing Automation Specialist to manage and execute B2B automated campaigns. This role involves collaborating with a Marketing Director and taking ownership of campaigns utilizing tools like Pardot. Candidates should have experience in building landing pages, forms, and direct marketing automation efforts. The ideal candidate will thrive in a strategic yet hands-on position within a well-known organization.

Qualifications

• Experience in a professional setting with a B2B Marketing Automation system.
• Ability to create landing pages, forms, and emails.
• Proven track record in executing marketing automation campaigns.

Responsibilities

• Setup and manage automated email campaigns.
• Collaborate with the Marketing Director on complex B2B campaigns.
• Own strategic and hands-on campaign execution.

Skills

Knowledge of Marketing Automation

Experience building digital assets

Hands-on execution of campaigns

Tools

Pardot

Hubspot

Marketo

Job description

Marketing Automation Specialist

As a Marketing Automation Specialist, you will be heavily involved in setting up automated email campaigns. A main part of the role would be to work with a Marketing Director to build out complex B2B automated campaigns through Pardot. The key focus of this role is to take ownership of campaigns that are sent out to select regions in both a strategic and a hands-on capacity.

Key Skills

• Knowledge of Marketing Automation in a professional setting with a B2B Marketing Automation system (Pardot, Hubspot, Marketo)
• Experience building up digital assets (landing pages, forms and emails)
• Experience with hands-on execution of Marketing Automation campaigns

The company itself are a large well known organisation in their industry. They're very heavily invested in their Salesforce technology stack and are even one of Salesforce biggest customers within the UK and their industry sector.

If you find that this role is something that you would like to know more about please get in touch by either applying with an up to date version of your CV or feel free to reach out via the contact information below.

- Email - (url removed)

- Telephone - (phone number removed)