Marketing & Communications Manager

FAIRMONT; Knutsford; On-site; GBP 80,000 - 100,000; Full time

Job summary

A luxury hotel chain in the United Kingdom seeks a Marketing Manager to oversee marketing strategies, collaborate with internal teams, and manage guest engagement through digital channels. The ideal candidate will have 3-5 years' experience in digital marketing within the hospitality industry, excellent communication skills, and a strong customer service orientation. This position offers training opportunities, competitive salary, and a unique team culture.

Benefits

Exclusive discounts at Fairmont and Accor Hotels

Colleague restaurant

Training and development opportunities

28 days of holiday including public holidays

Special rates for colleagues

Qualifications

• 3–5 years’ experience in digital marketing or a similar role in hospitality.
• Ability to engage effectively with luxury clientele and senior stakeholders.
• Highly organized and self-motivated to manage competing priorities.

Responsibilities

• Present marketing performance updates at monthly meetings.
• Collaborate with the Director of Sales and Marketing.
• Oversee updates to the resort’s digital presence.

Skills

Excellent communication skills

Results-oriented

Collaboration

Organizational skills

Customer service skills

Education

Degree in Marketing or related field

Tools

MS Excel

MS Word

MS PowerPoint

Job description

Responsibilities

• Presenting marketing performance updates at monthly meetings, highlighting ROI, insights, and opportunities for new activity in response to business trends.
• Collaborating with the Director of Sales and Marketing, General Manager, and Commercial Team to integrate marketing and communications strategies across departments.
• Maintaining and strengthening relationships with external agencies, partners, and brand representatives to ensure alignment with Fairmont and Accor standards.
• Overseeing, in coordination with the Digital Marketing Manager, updates to the resort’s digital presence, ensuring website, email, and social media platforms reflect brand standards, current content, and strategic messaging.
• Managing and optimising databases and CRM systems for all business segments, including golf, spa, rooms, and F&B, to drive targeted communication and guest engagement.
• Acting as the brand champion, ensuring all marketing materials, imagery, and communications adhere to Fairmont’s global identity standards.
• Leading the design and production of marketing collateral, both digital and print, to support guest acquisition and retention.
• Coordinating with Fairmont and Accor regional marketing teams to implement brand campaigns locally.
• Building and maintaining relationships with local, regional, and national media across travel, lifestyle, business, and leisure sectors.
• Developing and distributing press releases, coordinating media visits, and acting as spokesperson when required.
• Identifying and executing PR opportunities, partnerships, and community initiatives that align with the Fairmont brand and promote resort awareness.
• Monitoring media coverage, evaluating results, and circulating relevant stories internally.
• Coordinating and supporting resort events, including weddings, corporate launches, and trade exhibitions, ensuring consistent branding and communication.
• Organizing and promoting in-house events such as wedding fairs and F&B activations.
• Developing and maintaining local partnerships and community initiatives that enhance brand reputation and drive positive PR exposure.
• Representing the resort at trade shows, media events, and relevant exhibitions to explore new opportunities.
• Compiling monthly marketing performance reports, highlighting activity, spend, ROI, and key learnings.
• Monitoring campaign effectiveness, adjusting plans to maximise impact and return on investment.
• Supporting and collaborating with all departments to ensure marketing initiatives drive revenue and guest engagement.
• Mentoring, training, and guiding marketing team members and colleagues to build skills and foster a guest-focused culture.

Qualifications

• Degree in Marketing, Communications, Business, or a related field, or equivalent commercial experience
• 3–5 years’ experience in e-commerce, digital marketing, or a similar role in hospitality or related industries
• Excellent communication and customer service skills in written and spoken English
• Ability to engage effectively with luxury clientele and senior stakeholders
• Highly organized, self-motivated, and able to manage competing priorities in a fast-paced environment
• Results-oriented, proactive, and solution-focused with a collaborative approach
• Upholds brand standards for professional conduct and presentation
• Proficient in MS Excel, Word, & PowerPoint

Please note that we believe in flexibility and multi-skilling, and you may be asked to do different tasks from time to time to enable us to meet the needs of our guests and colleagues

Additional Information

What is in it for you?

• Exclusive Discounts:
  • Fairmont Cheshire, The Mere, Spa and Golf discount
  • Fairmont, Raffles, and Accor Hotels (friends and family rates are included)
  • 20% off food and beverage in on-site restaurants
• Colleague restaurant
• Being part of The Mere Team – our culture is unique!
• You will benefit from training and development opportunities
• Competitive salary and benefits including pension
• 28 days of holiday including public holidays
• 1-5 days service award based on length of service
• Special rates for Fairmont Cheshire, The Mere colleagues and their friends & family and discount across Accor hotels worldwide
• And last but not least you will get to work with a team of EXTRAORDINARY people